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<channel>
	<title>THE COSMONAUTS</title>
	<atom:link href="http://www.vostok.es/blog/feed" rel="self" type="application/rss+xml" />
	<link>http://www.vostok.es/blog</link>
	<description>This is where the Vostok crew blogs</description>
	<lastBuildDate>Wed, 01 Sep 2010 20:12:17 +0000</lastBuildDate>
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		<item>
		<title>Draper&#8217;s phone</title>
		<link>http://www.vostok.es/blog/drapers-phone</link>
		<comments>http://www.vostok.es/blog/drapers-phone#comments</comments>
		<pubDate>Wed, 01 Sep 2010 20:12:17 +0000</pubDate>
		<dc:creator>Javier</dc:creator>
				<category><![CDATA[Humor]]></category>
		<category><![CDATA[Product Design]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1933</guid>
		<description><![CDATA[You heard the man ranting about focus groups, right?. Now, what phone were you expecting he&#8217;d have?]]></description>
			<content:encoded><![CDATA[<p>You heard the man <a href="http://www.vostok.es/blog/donald-draper-on-focus-groups">ranting about focus</a> groups, right?. Now, what phone were you expecting he&#8217;d have?</p>
<p><a href="http://www.rollingstone.com/culture/photos/17382/196362/19"><img src="http://www.vostok.es/blog/wp-content/uploads/2010/09/dondraper_office.jpeg" alt="" title="dondraper_office" width="500" height="416" class="aligncenter size-full wp-image-1934" /></a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Donald Draper on focus groups</title>
		<link>http://www.vostok.es/blog/donald-draper-on-focus-groups</link>
		<comments>http://www.vostok.es/blog/donald-draper-on-focus-groups#comments</comments>
		<pubDate>Mon, 30 Aug 2010 18:35:21 +0000</pubDate>
		<dc:creator>Javier</dc:creator>
				<category><![CDATA[Film]]></category>
		<category><![CDATA[Miscelanea]]></category>
		<category><![CDATA[Teaching and learning]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1930</guid>
		<description><![CDATA[Is data from focus groups really relevant? This is what Donald Draper thinks:]]></description>
			<content:encoded><![CDATA[<p>Is data from focus groups really relevant? This is what Donald Draper thinks:</p>
<p><object width="500" height="306"><param name="movie" value="http://www.youtube.com/v/DKdyrLc9y-s?fs=1&amp;hl=es_ES&amp;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/DKdyrLc9y-s?fs=1&amp;hl=es_ES&amp;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="306"></embed></object></p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Design this Day</title>
		<link>http://www.vostok.es/blog/design-this-day</link>
		<comments>http://www.vostok.es/blog/design-this-day#comments</comments>
		<pubDate>Mon, 30 Aug 2010 09:52:39 +0000</pubDate>
		<dc:creator>Javier</dc:creator>
				<category><![CDATA[History]]></category>
		<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Product Design]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1924</guid>
		<description><![CDATA[Here&#8217;s a good way to fresh-start from vacation: finding that this little gem arrived home while you were away and awaits for a relaxed reading: It&#8217;s a first edition of Design This Day by Walter Dorwin Teague, one of the first industrial designers and founder of a design firm that&#8217;s still out there after 80 [...]]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s a good way to fresh-start from vacation: finding that this little gem arrived home while you were away and awaits for a relaxed reading:</p>
<p><img src="http://www.vostok.es/blog/wp-content/uploads/2010/08/design-this-day1.jpg" alt="" title="design-this-day" width="500" height="374" class="aligncenter size-full wp-image-1927" /></p>
<p>It&#8217;s a first edition of Design This Day by <a href="http://en.wikipedia.org/wiki/Walter_Dorwin_Teague">Walter Dorwin Teague</a>, one of the first industrial designers and founder of a <a href="http://www.teague.com">design firm </a>that&#8217;s <a href="http://www.core77.com/reactor/08.06_teague.asp">still out there after 80 years</a> keeping a no-nonsense approach focused on creating quality products.</p>
]]></content:encoded>
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		<title>Vitsoe and timeless design</title>
		<link>http://www.vostok.es/blog/vitsoe-and-timeless-design</link>
		<comments>http://www.vostok.es/blog/vitsoe-and-timeless-design#comments</comments>
		<pubDate>Sun, 15 Aug 2010 12:04:27 +0000</pubDate>
		<dc:creator>Javier</dc:creator>
				<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Theory]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1920</guid>
		<description><![CDATA[Mark Adams, managing director of Vitsoe, states it very clear when talking about their furniture. They make furniture that&#8217;s timeless because they don&#8217;t believe in recycling, they believe in designing adaptive systems that can be rearranged over time to suit different needs and scenarios. the concept is to reuse your furniture…we see recycling as a [...]]]></description>
			<content:encoded><![CDATA[<p>Mark Adams, managing director of <a href="http://www.vitsoe.com">Vitsoe</a>, states it very clear when talking about their furniture. They make furniture that&#8217;s timeless because they don&#8217;t believe in recycling, they believe in designing adaptive systems that can be rearranged over time to suit different needs and scenarios.</p>
<blockquote><p>the concept is to reuse your furniture…we see recycling as a defeat</p></blockquote>
<p><object width="500" height="274"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=3941243&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=FFCD34&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=3941243&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=FFCD34&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="500" height="274"></embed></object></p>
<p>Modularity and no-aesthetics as design is my big obsession when designing interactive products (mostly websites). It&#8217;s not about designing a good website, it&#8217;s about designing a system of elements that can be arranged in certain ways and that can fulfill the company needs over time and for different reasons. If done well, when there is a need for some module that&#8217;s not designed, its shape, look and behavior comes out of intuition, it&#8217;s evident. My goal is to leave something in the hands of my client that will be there in 4 years, probably rearranged, perhaps with more pieces but within the same system.</p>
<p>When I fist read</a> the <a href="http://www.vitsoe.com/en/gb/about/dieterrams/gooddesign">Ten Principles for Good Design (that was <a href="http://www.terremoto.net/x/archivos/000079.html">back in 2004</a>) I was shocked. It was like a revelation that made reconsider all I knew about information architecture and HCI. Here are the ones that hit me harder:</p>
<p>4. Good Design helps a product be understood<br />
6. Good Design is honest<br />
7. Good Design is durable<br />
10. Good Design is as little design as possible</p>
<p>In Dieter Rams&#8217; words: less but better.</p>
]]></content:encoded>
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		<title>Designing a newspaper from scratch</title>
		<link>http://www.vostok.es/blog/designing-a-newspaper-from-scratch</link>
		<comments>http://www.vostok.es/blog/designing-a-newspaper-from-scratch#comments</comments>
		<pubDate>Sun, 15 Aug 2010 00:14:39 +0000</pubDate>
		<dc:creator>Javier</dc:creator>
				<category><![CDATA[New Services]]></category>
		<category><![CDATA[News Design]]></category>
		<category><![CDATA[Rants]]></category>
		<category><![CDATA[Theory]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1909</guid>
		<description><![CDATA[Los Angeles Times reports that Rupert Murdoch plans on launching a newspaper for the iPad and the like only. Freshly designed. Both content and form from scratch. I&#8217;d sell my soul to Lucifer to be on that team. In some of my recent talks I&#8217;ve mentioned the story behind USA Today. I think it&#8217;s one [...]]]></description>
			<content:encoded><![CDATA[<p>Los Angeles Times reports that <a href="http://www.latimes.com/business/la-fi-ct-newscorp-20100813,0,3467576.story">Rupert Murdoch plans on launching a newspaper for the iPad</a> and the like only. Freshly designed. Both content and form from scratch.</p>
<p>I&#8217;d sell my soul to Lucifer to be on that team.</p>
<p>In some of my recent talks I&#8217;ve mentioned the story behind <a href="http://en.wikipedia.org/wiki/USA_Today">USA Today</a>. I think it&#8217;s one of the best examples to learn about information consumption and adaptation.</p>
<p>USA Today launched almost 30 years ago built on a premise: that most Americans didn&#8217;t read, that they mostly got news from television (color television) and that they spent a lot of time in front of the tube.</p>
<p><a href="http://en.wikipedia.org/wiki/Al_Neuharth">Al Neuharth</a>, USA Today&#8217;s founder, understood the new context and decided to design a newspaper from scratch, one based on these premises where:</p>
<ul>
<li>there was color all over (for pictures, for sections) just like on TV
<li>photos drove the stories and not the opposite
<li>articles were short
<li>news didn&#8217;t need a follow-up, there was no incremental coverage
</ul>
<p>This was the result, the fresh design of the USA Today in 1982:</p>
<p><img src="http://www.vostok.es/blog/wp-content/uploads/2010/08/0901mediaUSAtoday.png" alt="" title="0901mediaUSAtoday" style="border:none;" width="400" height="314" class="aligncenter size-full wp-image-1910" /></p>
<p>And here is what the New York Times looked like in the early 80&#8242;s (see how big the change was?):</p>
<p><img src="http://www.vostok.es/blog/wp-content/uploads/2010/08/New_York_Times1.png" alt="" title="New_York_Times" width="400" height="478" style="border:none;" class="aligncenter size-full wp-image-1916" /></p>
<p>In short, USA Today wasn&#8217;t targeted to newspaper readers but to TV watchers. The critics called it the McPaper, the junk news, the fast food of information. But despite that they ended up being the most read paper in the USA. They understood their new readers and the new context. They won.</p>
<p>And that is why most old newspapers redesign for the internet or for the ipad and they fail miserably. Why? They don&#8217;t pay attention to new users and their new contexts of use.</p>
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		<slash:comments>3</slash:comments>
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		<title>The political connotations of human scale in architecture and design</title>
		<link>http://www.vostok.es/blog/the-political-connotations-of-human-scale-in-architecture-and-design</link>
		<comments>http://www.vostok.es/blog/the-political-connotations-of-human-scale-in-architecture-and-design#comments</comments>
		<pubDate>Tue, 10 Aug 2010 21:49:08 +0000</pubDate>
		<dc:creator>Javier</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[Politics and Society]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Theory]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1906</guid>
		<description><![CDATA[The difference between product design and architecture is in human scale and that has to do with political power. There is something subduing in the creation of structures we humans inhabit or use in any way, something about those structures condioning our moves and behaviors. Architecture and (even more) urbanism have that powerful quality. Architects [...]]]></description>
			<content:encoded><![CDATA[<p>The difference between product design and architecture is in human scale and that has to do with political power.</p>
<p><img src="http://www.vostok.es/blog/wp-content/uploads/2010/08/modulor.jpg" alt="" title="modulor" width="499" height="329" class="aligncenter size-full wp-image-1907" /></p>
<p>There is something subduing in the creation of structures we humans inhabit or use in any way, something about those structures condioning our moves and behaviors. Architecture and (even more) urbanism have that powerful quality.</p>
<p>Architects project their structures to influence in the way we feel and behave. They manage flows of people, they regulate our exposition to daylight to condition our feelings or they make us feel free and empowered through space and height. They make structures that manipulate us. </p>
<p>Architecture and urbanism could be the use of power though means of space. That could explain why politicians have always flirted with architecture, and dictators love to have scale models of their dreamt cities.</p>
<p>Designers instead, have never been that interesting for the powerful (with some interesting exceptions). Their work is usually not that influencing. Designers make things that tend to be smaller than humans. Their structures may condition but don&#8217;t force us to do anything. It&#8217;s not the space which conditions the individual but the individual who manipulates the object.</p>
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		<slash:comments>1</slash:comments>
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		<title>A pile of iPad sleeves</title>
		<link>http://www.vostok.es/blog/a-pile-of-ipad-sleeves</link>
		<comments>http://www.vostok.es/blog/a-pile-of-ipad-sleeves#comments</comments>
		<pubDate>Tue, 10 Aug 2010 17:36:10 +0000</pubDate>
		<dc:creator>Javier</dc:creator>
				<category><![CDATA[About us]]></category>
		<category><![CDATA[Designed at home]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[iPad]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1898</guid>
		<description><![CDATA[Here is one nice pic of the Vostok iPad Sleeves the girls at Jositajosi crafted for us: Their original post is here.]]></description>
			<content:encoded><![CDATA[<p>Here is one nice pic of the <a href="http://www.vostok.es/ipadsleeve">Vostok iPad Sleeves</a> the girls at <a href="http://www.jositajosi.com">Jositajosi</a> crafted for us:</p>
<p><a href="http://www.vostok.es/blog/wp-content/uploads/2010/08/IMG_7156.jpg"><img src="http://www.vostok.es/blog/wp-content/uploads/2010/08/IMG_7156-peq1.jpg" alt="" title="IMG_7156-peq" width="520" height="346" class="aligncenter size-full wp-image-1903" /></a></p>
<p>Their original post is <a href="http://blog.jositajosi.com/post/932436139/a-very-special-order">here</a>.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Modernist theme</title>
		<link>http://www.vostok.es/blog/modernist-theme-2</link>
		<comments>http://www.vostok.es/blog/modernist-theme-2#comments</comments>
		<pubDate>Tue, 10 Aug 2010 11:24:41 +0000</pubDate>
		<dc:creator>Javier</dc:creator>
				<category><![CDATA[Information Design]]></category>
		<category><![CDATA[Typography]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1895</guid>
		<description><![CDATA[I just found Modernist, a WordPress theme by Rodrigo Galíndez. Although I think the tags for each post and the social media links could more discrete, overall it&#8217;s a very good theme and I would recommend it for anyone looking for something clean in two columns: BTW, We are about to release a white vostok [...]]]></description>
			<content:encoded><![CDATA[<p>I just found <a href="http://www.rodrigogalindez.com/themes/modernist/">Modernist</a>, a WordPress theme by <a href="http://www.rodrigogalindez.com/">Rodrigo Galíndez</a>. Although I think the tags for each post and the social media links could more discrete, overall it&#8217;s a very good theme and I would recommend it for anyone looking for something clean in two columns:</p>
<p><a href="http://www.rodrigogalindez.com/themes/modernist/"><img src="http://www.vostok.es/blog/wp-content/uploads/2010/08/modernist.png" alt="" title="modernist" width="550" height="669" style="border:none;" class="aligncenter size-full wp-image-1884" /></a></p>
<p>BTW, We are about to release a white <a href="http://www.vostoktheme.com">vostok theme</a> and as you may see (if not using a newsreader) we are tesing it around here.</p>
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		<slash:comments>5</slash:comments>
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		<title>My update to the Vignelli Chart of Ideological and Design Changes</title>
		<link>http://www.vostok.es/blog/updating-vignelli-chart</link>
		<comments>http://www.vostok.es/blog/updating-vignelli-chart#comments</comments>
		<pubDate>Sun, 08 Aug 2010 10:06:21 +0000</pubDate>
		<dc:creator>Javier</dc:creator>
				<category><![CDATA[History]]></category>
		<category><![CDATA[Meta]]></category>
		<category><![CDATA[Politics and Society]]></category>
		<category><![CDATA[Theory]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1877</guid>
		<description><![CDATA[I made a personal update to the Schematic Chart of Ideological and Design Changes from the 60s to the 80s by Massimo Vignelli. I decided to add a column named &#8220;internet times&#8221; suggesting that the internet is bringing a set of values to the way we understand creation, specifically designing and more specifically designing for [...]]]></description>
			<content:encoded><![CDATA[<p>I made a personal update to the Schematic Chart of Ideological and Design Changes from the 60s to the 80s by <a href="http://en.wikipedia.org/wiki/Massimo_Vignelli">Massimo Vignelli</a>. I decided to add a column named &#8220;internet times&#8221; suggesting that the internet is bringing a set of values to the way we understand creation, specifically designing and more specifically designing for the internet.</p>
<p>Mine is a personal interpretation of what that fourth column should be, if there should be a fourth column. I encourage you to make your interpretation too, filling the blanks with what you consider more appropiate. I&#8217;m sure there will be some common points.</p>
<p>Here is the original Schematic Chart of Ideological and Design Changes from the 60s to the 80s by Vignelli:</p>
<p><a href="http://www.vostok.es/blog/wp-content/uploads/2010/08/012010_massimo_chart.jpeg"><img src="http://www.vostok.es/blog/wp-content/uploads/2010/08/012010_massimo_chart-300x203.jpg" alt="" title="012010_massimo_chart" width="300" height="203" class="aligncenter size-medium wp-image-1879" /></a></p>
<p>And here&#8217;s my interpretation. It&#8217;s a Fireworks PNG file for your editing convenience:</p>
<p><a href="http://www.vostok.es/blog/wp-content/uploads/2010/08/vignelli-ideological-interpreted.png"><img src="http://www.vostok.es/blog/wp-content/uploads/2010/08/vignelli-ideological-interpreted-300x140.png" alt="" title="vignelli-ideological-interpreted" width="300" height="140" class="aligncenter size-medium wp-image-1878" /></a></p>
<p>Now come and do yours, or at least help me out with rows 1 and 3.</p>
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		<slash:comments>5</slash:comments>
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		<title>Drugs: charts and infographics</title>
		<link>http://www.vostok.es/blog/drugs-charts-and-infographics</link>
		<comments>http://www.vostok.es/blog/drugs-charts-and-infographics#comments</comments>
		<pubDate>Fri, 06 Aug 2010 11:34:57 +0000</pubDate>
		<dc:creator>Javier</dc:creator>
				<category><![CDATA[Humor]]></category>
		<category><![CDATA[Information Design]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1867</guid>
		<description><![CDATA[I&#8217;ve been collecting charts and infographics about drugs for a while. The topic is multidimensional and that makes it interesting for visual representations. Some of its facets: type of effect (euphoria, relax, allucinations&#8230;) level of addiction provoked (very, little, extreme&#8230;) legal consequences of consuming/dealing (jail, misdeameanor&#8230;) secondary effects (nausea, sleep, appetite) price social acceptance context [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve been collecting charts and infographics about drugs for a while. The topic is multidimensional and that makes it interesting for visual representations. Some of its facets:</p>
<ul>
<li>type of effect (euphoria, relax, allucinations&#8230;)
<li>level of addiction provoked (very, little, extreme&#8230;)
<li>legal consequences of consuming/dealing (jail, misdeameanor&#8230;)
<li>secondary effects (nausea, sleep, appetite)<br />
price</p>
<li>social acceptance
<li>context of consumption (marginal, social, individual&#8230;)
</ul>
</p>
<p>And here are the charts, numbered for your convenience when commenting:</p>
<p><strong>1</strong><br />
<a href="http://www.vostok.es/blog/wp-content/uploads/2010/08/drugsworld_960.gif"><img src="http://www.vostok.es/blog/wp-content/uploads/2010/08/drugsworld_960-300x221.gif" alt="" title="drugsworld_960" width="300" height="221" class="aligncenter size-medium wp-image-1868" /></a></p>
<p><strong>2</strong><br />
<a href="http://www.vostok.es/blog/wp-content/uploads/2010/08/article_DrugChart2.jpg"><br />
<img src="http://www.vostok.es/blog/wp-content/uploads/2010/08/article_DrugChart2-300x167.jpg" alt="" title="article_DrugChart2" width="300" height="167" class="aligncenter size-medium wp-image-1869" /></a></p>
<p><strong>3</strong><br />
<a href="http://www.vostok.es/blog/wp-content/uploads/2010/08/tumblr_kv33g8URnI1qa4v3xo1_1280.jpg"><img src="http://www.vostok.es/blog/wp-content/uploads/2010/08/tumblr_kv33g8URnI1qa4v3xo1_1280-300x167.jpg" alt="" title="tumblr_kv33g8URnI1qa4v3xo1_1280" width="300" height="167" class="aligncenter size-medium wp-image-1870" /></a></p>
<p><strong>4</strong><br />
<a href="http://www.vostok.es/blog/wp-content/uploads/2010/08/tumblr_kxqlkbvnMH1qa0uujo1_500.gif"><img src="http://www.vostok.es/blog/wp-content/uploads/2010/08/tumblr_kxqlkbvnMH1qa0uujo1_500-252x300.gif" alt="" title="tumblr_kxqlkbvnMH1qa0uujo1_500" width="252" height="300" class="aligncenter size-medium wp-image-1871" /></a></p>
<p><strong>5</strong><br />
<a href="http://www.vostok.es/blog/wp-content/uploads/2010/08/tumblr_kzwl3duKYm1qa0uujo1_500.jpg"><img src="http://www.vostok.es/blog/wp-content/uploads/2010/08/tumblr_kzwl3duKYm1qa0uujo1_500-300x300.jpg" alt="" title="tumblr_kzwl3duKYm1qa0uujo1_500" width="300" height="300" class="aligncenter size-medium wp-image-1872" /></a></p>
<p>Am I missing any classic that should be on this collection?</p>
<p>My favorite is #1 for obvious reasons. Which one is yours, you little druggies?</p>
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		<slash:comments>5</slash:comments>
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		<title>Minube search results: beauty and honesty</title>
		<link>http://www.vostok.es/blog/minube-search-results-beauty-and-honesty</link>
		<comments>http://www.vostok.es/blog/minube-search-results-beauty-and-honesty#comments</comments>
		<pubDate>Wed, 04 Aug 2010 20:59:34 +0000</pubDate>
		<dc:creator>Javier</dc:creator>
				<category><![CDATA[About us]]></category>
		<category><![CDATA[Designed at home]]></category>
		<category><![CDATA[Information Design]]></category>
		<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[Theory]]></category>
		<category><![CDATA[Visual Design]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1856</guid>
		<description><![CDATA[I deeply believe that honesty and beauty are two of the most important values in design. We put as much as we could in the redesign of the Search Results page of Minube for flights and hotels and the result has been good. Here it is: Our assumptions We (both minube and us) put extreme [...]]]></description>
			<content:encoded><![CDATA[<p>I deeply believe that honesty and beauty are two of the most important values in design. We put as much as we could in the redesign of the Search Results page of <a href="http://www.minube.com">Minube</a> for flights and hotels and the result has been good. Here it is:</p>
<p><a href="http://www.lanubederaulesverde.com/wp-content/uploads/2010/08/serps-vuelos-nuevo1.png"><img src="http://www.vostok.es/blog/wp-content/uploads/2010/08/new-minube-searchresults.png" alt="" title="new-minube-searchresults" style="border:none;"  width="553" height="854" class="aligncenter size-full wp-image-1857" /></a></p>
<h3>Our assumptions</h3>
<p>We (both minube and us) put extreme attention to what information mattered the most and made it stand above the secondary data. These were our main assumptions:</p>
<ul>
<li>Price matters most than company.
<li>Price (usually) matters most than hours.
<li>There is the cheapest and then the rest.
<li>Airlines are better recognized by their logos/colors than by their names.
<li>Some things don&#8217;t need to be a in a filter: price ranges, airline, websites searched, etc.
<li>Those with flexible dates need a different way to look at it.
<li>It&#8217;s easier to redo the search than to refine through ajax.
<li>Flight and flight back are consecutive, so let&#8217;s show them consecutive.
<li>It&#8217;s likely that your choice will be among the first 10 results (although you may want to see more).
<li>White space helps people identify choices, it makes everything clearer.
<li>Boxes help you separate between different types of content.
<li>It&#8217;s better to show just the essential data.</ul>
<h3>Old and new versions side to side</h3>
<p>Minube is always quesioning how they do things and how these things can be improved. I like to say that at Vostok we are not good at innovating but at improving. The old version was good. But good as it was it could be, and should be improved. Here you have both versions side to side:</p>
<p><a href="http://www.vostok.es/blog/wp-content/uploads/2010/08/old-vs-newsearchresultsminube.jpg"><img src="http://www.vostok.es/blog/wp-content/uploads/2010/08/old-vs-newsearchresultsminube-small.jpg" alt="" title="old-vs-newsearchresultsminube-small" width="500" height="397" class="aligncenter size-full wp-image-1863" /></a></p>
<h3>Facts prove it</h3>
<p>We know the new one is more beautiful and more honest. Facts prove it. Raúl (Minube&#8217;s CEO) told me about the A/B Test results and the main indicators doubled in the new one. You should check <a href="http://www.lanubederaulesverde.com/2010/08/intuicion-y-analisis/">Raúl&#8217;s post in Spanish about it</a>.</p>
<h3>We both believe</h3>
<p>It&#8217;s a great thing we have clients who share our believes. Working with minube is always of great pleasure. We have a relationship based on trust and shared values. They also think that beauty and honesty are two of most important principles of good design.</p>
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		<slash:comments>7</slash:comments>
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		<title>Eames furniture, lime green carpets and post-its</title>
		<link>http://www.vostok.es/blog/eames-furniture-lime-green-carpets-and-post-its</link>
		<comments>http://www.vostok.es/blog/eames-furniture-lime-green-carpets-and-post-its#comments</comments>
		<pubDate>Tue, 03 Aug 2010 10:42:37 +0000</pubDate>
		<dc:creator>Javier</dc:creator>
				<category><![CDATA[Quotes]]></category>
		<category><![CDATA[Rants]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1848</guid>
		<description><![CDATA[If you do the rounds of cities in the UK who struggle to compete with London as a magnet for “creatives”, they’ll all have a creative hub, space or whatever. I remain unconvinced that the Eames furniture, lime green carpets and post-it friendly walls with clever graphics achieve that. To me, it’s like suggesting creative [...]]]></description>
			<content:encoded><![CDATA[<p>If you do the rounds of cities in the UK who struggle to compete with London as a magnet for “creatives”, they’ll all have a creative hub, space or whatever. I remain unconvinced that the Eames furniture, lime green carpets and post-it friendly walls with clever graphics achieve that. To me, it’s like suggesting creative people like living in an IKEA catalogue.</p>
<p><cite><a href="http://www.designswarm.com/">Alexandra Deschamps-Sonsino</a> on <a href="http://designswarm.com/blog/2010/08/02/thoughts-on-corporate-innovation-2/">innovation hubs (and coffee)</a></cite></p>
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		<slash:comments>1</slash:comments>
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		<title>Próximo curso de diseño de interacción: toda la info</title>
		<link>http://www.vostok.es/blog/proximo-curso-de-diseno-de-interaccion-toda-la-info</link>
		<comments>http://www.vostok.es/blog/proximo-curso-de-diseno-de-interaccion-toda-la-info#comments</comments>
		<pubDate>Fri, 30 Jul 2010 10:41:34 +0000</pubDate>
		<dc:creator>Javier</dc:creator>
				<category><![CDATA[About us]]></category>
		<category><![CDATA[At the office]]></category>
		<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Information Design]]></category>
		<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[New Services]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Teaching and learning]]></category>
		<category><![CDATA[in Spanish]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1843</guid>
		<description><![CDATA[Acabo de publicar toda la información sobre el próximo curso para formar a diseñadores de interacción. Será la tercera edición del Programa Vostok.]]></description>
			<content:encoded><![CDATA[<p>Acabo de publicar toda la información sobre el próximo curso para formar a diseñadores de interacción. Será la <a href="http://www.vostok.es/formacion">tercera edición del Programa Vostok</a>.</p>
<p><a href="http://www.vostok.es/formacion"><img src="http://www.vostok.es/blog/wp-content/uploads/2010/07/PV3.png" alt="" title="PV3" width="500" height="511" style="border: none;" class="aligncenter size-full wp-image-1844" /></a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Helvetica, Objectified and&#8230; Urbanized</title>
		<link>http://www.vostok.es/blog/helvetica-objectified-and-urbanized</link>
		<comments>http://www.vostok.es/blog/helvetica-objectified-and-urbanized#comments</comments>
		<pubDate>Fri, 30 Jul 2010 07:19:01 +0000</pubDate>
		<dc:creator>Javier</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Politics and Society]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1840</guid>
		<description><![CDATA[Gary Hustwit, who directed the great film Helvetica and the not-so-great-for-me Objectified, is about to close his movie trilogy with Urbanized. In his own words: The third documentary in this trilogy is about the design of cities. Urbanized looks at the issues and strategies behind urban design, featuring some of the world’s foremost architects, planners, [...]]]></description>
			<content:encoded><![CDATA[<p>Gary Hustwit, who directed the great film <a href="http://www.helveticafilm.com/">Helvetica</a> and the not-so-great-for-me <a href="http://www.objectifiedfilm.com/">Objectified</a>, is about to close his movie trilogy with <a href="http://www.objectifiedfilm.com/blog/the-next-film-urbanized/">Urbanized</a>. In his own words:</p>
<blockquote><p>The third documentary in this trilogy is about the design of cities. Urbanized looks at the issues and strategies behind urban design, featuring some of the world’s foremost architects, planners, policymakers, builders, and thinkers.</p></blockquote>
<p><a href="http://www.objectifiedfilm.com/blog/the-next-film-urbanized/"><img src="http://www.vostok.es/blog/wp-content/uploads/2010/07/urbanized596.jpeg" alt="" title="urbanized596" width="500" height="142" class="aligncenter size-full wp-image-1841" /></a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Fonts: true meaning</title>
		<link>http://www.vostok.es/blog/fonts-true-meaning</link>
		<comments>http://www.vostok.es/blog/fonts-true-meaning#comments</comments>
		<pubDate>Tue, 27 Jul 2010 08:00:37 +0000</pubDate>
		<dc:creator>Javier</dc:creator>
				<category><![CDATA[Humor]]></category>
		<category><![CDATA[Typography]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1836</guid>
		<description><![CDATA[(via I Love Charts)]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.vostok.es/blog/wp-content/uploads/2010/07/fonts51.jpeg" alt="" title="fonts5" width="500" height="1311" class="aligncenter size-full wp-image-1838" /></p>
<p>(via <a href="http://ilovecharts.tumblr.com/post/850776587">I Love Charts</a>)</p>
]]></content:encoded>
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		<slash:comments>26</slash:comments>
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		<item>
		<title>10 times longer</title>
		<link>http://www.vostok.es/blog/10-times-longer</link>
		<comments>http://www.vostok.es/blog/10-times-longer#comments</comments>
		<pubDate>Sun, 25 Jul 2010 18:19:14 +0000</pubDate>
		<dc:creator>Javier</dc:creator>
				<category><![CDATA[Quotes]]></category>
		<category><![CDATA[Visual Design]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1828</guid>
		<description><![CDATA[You know how long it takes to do simple? About ten times longer than fast and dirty. Paul Giambarba (via Minimal)]]></description>
			<content:encoded><![CDATA[<p>You know how long it takes to do simple? About ten times longer than fast and dirty.</p>
<p><cite><a href="http://en.wikipedia.org/wiki/Paul_Giambarba">Paul Giambarba</a></cite></p>
<p>(via <a href="http://mnmal.tumblr.com/post/854126870/you-know-long-it-takes-to-do-simple-about-ten">Minimal</a>)</p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Programa Vostok 3: volver a formar a buenos diseñadores de interacción</title>
		<link>http://www.vostok.es/blog/repito-programa-vostok-quiero-formar-a-buenos-disenadores-de-interaccion</link>
		<comments>http://www.vostok.es/blog/repito-programa-vostok-quiero-formar-a-buenos-disenadores-de-interaccion#comments</comments>
		<pubDate>Wed, 21 Jul 2010 16:14:43 +0000</pubDate>
		<dc:creator>Javier</dc:creator>
				<category><![CDATA[About us]]></category>
		<category><![CDATA[Teaching and learning]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1818</guid>
		<description><![CDATA[Mi abuelo, alguien de quien he aprendido muchas cosas, solía decir que &#8220;las cosas o se hacen bien o no se hacen&#8221;. Esa ha sido mi forma de entender el diseño desde que empecé, no sólo para ejercerlo sino también para enseñarlo. He decidido volver a enseñar diseño de interacción. Quiero volver a formar gente [...]]]></description>
			<content:encoded><![CDATA[<p>Mi abuelo, alguien de quien he aprendido muchas cosas, solía decir que &#8220;las cosas o se hacen bien o no se hacen&#8221;. Esa ha sido mi forma de entender el diseño desde que empecé, no sólo para ejercerlo sino también para enseñarlo.</p>
<h3>He decidido volver a enseñar diseño de interacción.</h3>
<p>Quiero volver a formar gente como creo que hay que hacerlo: sin prisas, enseñando con ejemplos, hablando, debatiendo y trabajando. Creo en la honestidad absoluta de enseñar ejemplos buenos y también errores, de hablar de lo que no funciona y de lo que sí, y también de invitar a gente mejor que uno mismo para que comparta sus formas de hacer. Quiero que mis alumnos practiquen, discutan, lean, salgan a la calle y observen para luego volver a practicar.</p>
<p>He estado dos años sin enseñar. No me sentía con ganas porque dudaba de muchas de las cosas que había enseñado antes. Tras dos años de trabajar muy duro he desterrado alguna creencia y he reforzado unas cuantas certezas. Primero pensé en organizar un curso de dos días, algo intensivo. Lo descarté porque realmente no sería capaz de transmitir todo lo que quiero transmitir. Si hay que enseñar diseño, hagámoslo bien.</p>
<p>En noviembre volveré a reunir a un grupo de 6 u 8 personas jóvenes que quieran crecer como diseñadores de interacción y que estén dispuestos a venir al estudio todas las tardes de los viernes durante 5 meses. Les enseñaré lo que sé, les haré trabajar duro y les trataré como si fueran mi proyecto más importante.</p>
<p>Empezaremos en noviembre. Dentro de poco tendré una web con todos los detalles: fechas, temario, precio, plazas) y podré empezar a seleccionar a los alumnos. Mientras tanto, si te interesa escríbeme a <strong>javier@vostok.es</strong>.</p>
<blockquote><p>SUMMARY IN ENGLISH: I&#8217;m back to teaching interaction design. Starting this November I&#8217;ll repeat the Programa Vostok course I taught twice some years ago. It will be a 5 month course with classes every friday afternoon in Madrid. Classes will be in Spanish. Contact me if interested: javier@vostok.es </p></blockquote>
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		<slash:comments>2</slash:comments>
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		<title>Vostok + iPad = Vostok iPad sleeve</title>
		<link>http://www.vostok.es/blog/vostok-ipad-vostok-ipad-sleeve</link>
		<comments>http://www.vostok.es/blog/vostok-ipad-vostok-ipad-sleeve#comments</comments>
		<pubDate>Tue, 13 Jul 2010 15:51:30 +0000</pubDate>
		<dc:creator>Gabriela</dc:creator>
				<category><![CDATA[iPad]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1794</guid>
		<description><![CDATA[We like the iPad. We like elegance, simplicity and practicality and no iPad sleeve out there gave us that. So we decided to make our own and –if you like it– share it with you. A few things that were important for us and wanted to abide by: It had to be handmade. We wanted [...]]]></description>
			<content:encoded><![CDATA[<p>We like the iPad. We like elegance, simplicity and practicality and no iPad sleeve out there gave us that. So<a href="http://www.vostok.es/ipadsleeve/"> we decided to make our own</a> and –if you like it– share it with you.</p>
<p>A few things that were important for us and wanted to abide by:</p>
<ul>
<li>It had to be handmade. We wanted good quality. Done with great care and attention. And the right tailor for that was <a href="http://www.jositajosi.com/">jositajosi</a>.</li>
<li>It had to be pretty but practical. And what&#8217;s the iPad&#8217;s biggest hassle? Fingerprints. So choosing the right material was important. Solution: corduroy is perfect to clean glass. Slightly rugged but very gentle.</li>
<li>The interior had to offer extra cushioning for ultimate protection and had to contrast with the outer cover (navy blue). Solution: a thin but resistant cushioning in Vostok blue.</li>
<li>It should offer free-standing support. The sleeve is perfect to rest the iPad horizontally on top of it, the corduroy counterbalances the roundness of the base and keeps it steady.</li>
</ul>
<p>It&#8217;s 35€ and can be shipped to anywhere in the world. Have a look:</p>
<p><a href="http://www.vostok.es/blog/wp-content/uploads/2010/07/05dentro.jpg"><img class="aligncenter size-medium wp-image-1810" title="05dentro" src="http://www.vostok.es/blog/wp-content/uploads/2010/07/05dentro-300x200.jpg" alt="" width="300" height="200" /></a></p>
<p><a href="http://www.vostok.es/blog/wp-content/uploads/2010/07/04etiquetavostok.jpg"><img class="aligncenter size-medium wp-image-1811" title="04etiquetavostok" src="http://www.vostok.es/blog/wp-content/uploads/2010/07/04etiquetavostok-300x200.jpg" alt="" width="300" height="200" /></a></p>
<p><a href="http://www.vostok.es/blog/wp-content/uploads/2010/07/15cohete.jpg"><img class="aligncenter size-medium wp-image-1808" title="15cohete" src="http://www.vostok.es/blog/wp-content/uploads/2010/07/15cohete-300x200.jpg" alt="" width="300" height="200" /></a></p>
<p><a href="http://www.vostok.es/blog/wp-content/uploads/2010/07/13ladito.jpg"><img class="aligncenter size-medium wp-image-1807" title="13ladito" src="http://www.vostok.es/blog/wp-content/uploads/2010/07/13ladito-300x200.jpg" alt="" width="300" height="200" /></a></p>
<p><a href="http://www.vostok.es/blog/wp-content/uploads/2010/07/16back.jpg"><img class="aligncenter size-medium wp-image-1806" title="16back" src="http://www.vostok.es/blog/wp-content/uploads/2010/07/16back-300x200.jpg" alt="" width="300" height="200" /></a></p>
<p style="text-align: center;">
<p>You can buy it at <a href="http://www.vostok.es/ipadsleeve/">vostok.es/ipadsleeve</a><a href="http://www.vostok.es/blog/wp-content/uploads/2010/07/15cohete2.jpg"></a></p>
<p style="text-align: center;">
<p style="text-align: center;">
<div></div>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Mock-ups: a peek at Planetaki for iPad</title>
		<link>http://www.vostok.es/blog/mock-ups-a-peek-at-planetaki-for-ipad</link>
		<comments>http://www.vostok.es/blog/mock-ups-a-peek-at-planetaki-for-ipad#comments</comments>
		<pubDate>Thu, 08 Jul 2010 10:19:30 +0000</pubDate>
		<dc:creator>Gabriela</dc:creator>
				<category><![CDATA[]]></category>
		<category><![CDATA[Planetaki]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[our videos]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1786</guid>
		<description><![CDATA[In this video Timo gives us an update on the iPad app for Planetaki and shows us a preview of what&#8217;s to come. We hope to have it ready in a month. In short: new design improved legibility ability to read posts offline fixed theme but customizable backgrounds]]></description>
			<content:encoded><![CDATA[<p>In this video <a href="http://timotaglieber.de/">Timo</a> gives us an update on the iPad app for <a href="http://www.planetaki.com/">Planetaki</a> and shows us a preview of what&#8217;s to come. We hope to have it ready in a month.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="281" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=13175829&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ff9933&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="500" height="281" src="http://vimeo.com/moogaloop.swf?clip_id=13175829&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ff9933&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>In short:</p>
<ul>
<li>new design</li>
<li>improved legibility</li>
<li>ability to read posts offline</li>
<li>fixed theme but customizable backgrounds</li>
</ul>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Unboxing a beautiful bouquet from Floresfrescas.com</title>
		<link>http://www.vostok.es/blog/unboxing-a-beautiful-bouquet-from-floresfrescas-com</link>
		<comments>http://www.vostok.es/blog/unboxing-a-beautiful-bouquet-from-floresfrescas-com#comments</comments>
		<pubDate>Tue, 06 Jul 2010 12:09:34 +0000</pubDate>
		<dc:creator>Gabriela</dc:creator>
				<category><![CDATA[]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[our videos]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1777</guid>
		<description><![CDATA[Most of you know that we collaborate closely with Floresfrescas.com. So it won&#8217;t come as a surprise to you that we received a beautiful assortment of flowers the other day and we couldn&#8217;t help but make a video of the unboxing. Perhaps some of you already know what it feels like to receive one of [...]]]></description>
			<content:encoded><![CDATA[<p>Most of you know that we collaborate closely with <a href="http://www.floresfrescas.com">Floresfrescas.com.</a> So it won&#8217;t come as a surprise to you that we received a beautiful <a href="http://www.floresfrescas.com/products/9-ramo_multiflor">assortment of flowers</a> the other day and we couldn&#8217;t help but make a video of the unboxing. Perhaps some of you already know what it feels like to receive one of these babies. By the way, we designed and defined the identity of Floresfrescas.com and how it&#8217;s applied to their boxes.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="281" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=12942852&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="500" height="281" src="http://vimeo.com/moogaloop.swf?clip_id=12942852&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
]]></content:encoded>
			<wfw:commentRss>http://www.vostok.es/blog/unboxing-a-beautiful-bouquet-from-floresfrescas-com/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Us</title>
		<link>http://www.vostok.es/blog/us</link>
		<comments>http://www.vostok.es/blog/us#comments</comments>
		<pubDate>Thu, 01 Jul 2010 16:41:08 +0000</pubDate>
		<dc:creator>Javier</dc:creator>
				<category><![CDATA[About us]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1771</guid>
		<description><![CDATA[We invited Victoriano to come over and have a coffee and he made some pictures of us in exchange. Too bad Timo was in Germany that day. Here are the pics:]]></description>
			<content:encoded><![CDATA[<p>We invited Victoriano to come over and have a coffee and he made some pictures of us in exchange. Too bad Timo was in Germany that day. Here are the pics:</p>
<p><img src="http://www.vostok.es/blog/wp-content/uploads/2010/07/IMG_4780.jpg" alt="" title="IMG_4780" width="500" height="333" class="aligncenter size-full wp-image-1772" /></p>
<p><img src="http://www.vostok.es/blog/wp-content/uploads/2010/07/IMG_4765.jpg" alt="" title="IMG_4765" width="500" height="333" class="aligncenter size-full wp-image-1773" /></p>
<p><img src="http://www.vostok.es/blog/wp-content/uploads/2010/07/IMG_4800.jpg" alt="" title="IMG_4800" width="500" height="333" class="aligncenter size-full wp-image-1774" /></p>
<p><img src="http://www.vostok.es/blog/wp-content/uploads/2010/07/IMG_4824.jpg" alt="" title="IMG_4824" width="500" height="333" class="aligncenter size-full wp-image-1775" /></p>
]]></content:encoded>
			<wfw:commentRss>http://www.vostok.es/blog/us/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Remembering old sing-alongs</title>
		<link>http://www.vostok.es/blog/remembering-old-sing-alongs</link>
		<comments>http://www.vostok.es/blog/remembering-old-sing-alongs#comments</comments>
		<pubDate>Thu, 01 Jul 2010 15:36:16 +0000</pubDate>
		<dc:creator>Gabriela</dc:creator>
				<category><![CDATA[]]></category>
		<category><![CDATA[About us]]></category>
		<category><![CDATA[Humor]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1764</guid>
		<description><![CDATA[Today is Canada day. We salute all canadians around the world especially our own Mark McKay who&#8217;s in Canda right now and will be there for a month. We&#8217;ll sure miss him. So, to commemorate such a grandiose day here is our favorite canadian hymn &#8216;Canadian, please&#8217; by Gunnarolla. To celebrate, people have been remixing [...]]]></description>
			<content:encoded><![CDATA[<p>Today is <a href="http://en.wikipedia.org/wiki/Canada_Day">Canada day</a>. We salute all canadians around the world especially our own Mark McKay who&#8217;s in Canda right now and will be there for a month. We&#8217;ll sure miss him.</p>
<p>So, to commemorate such a grandiose day here is our favorite canadian hymn &#8216;Canadian, please&#8217; by <a href="http://twitter.com/gunnarolla">Gunnarolla</a>. To celebrate, people have been <a href="http://www.youtube.com/user/gunnarolla#g/c/9D4AE8E45078D82E">remixing</a> the original video.<br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/mWQf13B8epw&amp;hl=es&amp;fs=1&amp;color1=0x3a3a3a&amp;color2=0x999999" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/mWQf13B8epw&amp;hl=es&amp;fs=1&amp;color1=0x3a3a3a&amp;color2=0x999999" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Denegro about sidebars on Gmail for iPad</title>
		<link>http://www.vostok.es/blog/denegro-about-sidebars-on-gmail-for-ipad</link>
		<comments>http://www.vostok.es/blog/denegro-about-sidebars-on-gmail-for-ipad#comments</comments>
		<pubDate>Sun, 27 Jun 2010 19:55:56 +0000</pubDate>
		<dc:creator>Javier</dc:creator>
				<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[Typography]]></category>
		<category><![CDATA[iPad]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1758</guid>
		<description><![CDATA[Very sharp article by Alberto Romero (Denegro) about the use and misuse of available space in Gmail for iPad: Back to sidebars and popups. It left me thinking about Planetaki and its iPad version, whether it should have a sidebar or not.]]></description>
			<content:encoded><![CDATA[<p>Very sharp article by Alberto Romero (Denegro) about the use and misuse of available space in Gmail for iPad: <a href="http://denegro.com/2010/06/back-to-sidebars-and-popups/">Back to sidebars and popups</a>.</p>
<p>It left me thinking about Planetaki and its iPad version, whether it should have a sidebar or not.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.vostok.es/blog/denegro-about-sidebars-on-gmail-for-ipad/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Caffeine</title>
		<link>http://www.vostok.es/blog/caffeine</link>
		<comments>http://www.vostok.es/blog/caffeine#comments</comments>
		<pubDate>Thu, 24 Jun 2010 21:06:08 +0000</pubDate>
		<dc:creator>Javier</dc:creator>
				<category><![CDATA[At the office]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Information Design]]></category>
		<category><![CDATA[Visual Design]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1749</guid>
		<description><![CDATA[This is the kind of stuff Mark tells you to justify his totally unacceptable levels of coffee consumption: (original at Homeowners Insurance)]]></description>
			<content:encoded><![CDATA[<p>This is the kind of stuff Mark tells you to justify his totally unacceptable levels of coffee consumption:</p>
<p><a href="http://www.homeownersinsurance.org/15-things-about-caffeine"><img src="http://www.vostok.es/blog/wp-content/uploads/2010/06/15-things-about-caffeine1.jpeg" alt="" title="15-things-about-caffeine" width="500" height="2153" class="aligncenter size-full wp-image-1753" /></a></p>
<p>(<a href="http://www.homeownersinsurance.org/15-things-about-caffeine/">original at Homeowners Insurance</a>)</p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Keep rockin&#8217; the minimalism</title>
		<link>http://www.vostok.es/blog/keep-rockin-the-minimalism</link>
		<comments>http://www.vostok.es/blog/keep-rockin-the-minimalism#comments</comments>
		<pubDate>Thu, 24 Jun 2010 21:02:35 +0000</pubDate>
		<dc:creator>Javier</dc:creator>
				<category><![CDATA[About us]]></category>
		<category><![CDATA[Miscelanea]]></category>
		<category><![CDATA[Planetaki]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1646</guid>
		<description><![CDATA[Hi Everybody, I just wanted to say thanks for sending a t-shirt all the way to Alaska! You have a great portfolio. Keep rockin&#8217; the minimalism. Mikaela No, thank you Mikaela!]]></description>
			<content:encoded><![CDATA[<blockquote><p>Hi Everybody, </p>
<p>I just wanted to say thanks for sending a t-shirt all the way to Alaska! You have a great portfolio. Keep rockin&#8217; the minimalism. </p>
<p><cite>Mikaela</cite></p></blockquote>
<p><img src="http://www.vostok.es/blog/wp-content/uploads/2010/06/planetaki.jpeg" alt="" title="planetaki" width="400" height="533" class="aligncenter size-full wp-image-1647" /></p>
<p>No, thank you Mikaela!</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Hoverboard!</title>
		<link>http://www.vostok.es/blog/hoverboard</link>
		<comments>http://www.vostok.es/blog/hoverboard#comments</comments>
		<pubDate>Wed, 23 Jun 2010 16:06:39 +0000</pubDate>
		<dc:creator>Javier</dc:creator>
				<category><![CDATA[Hacking]]></category>
		<category><![CDATA[Miscelanea]]></category>
		<category><![CDATA[Product Design]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1745</guid>
		<description><![CDATA[Hoverboard. Nils Guadagnin. Back to the Future! And if you believe (as I do) that Back to the Future is one true source of innovation and inspiration, check this delightful poster by Justin van Genderen:]]></description>
			<content:encoded><![CDATA[<p>Hoverboard. <a href="http://www.nilsguadagnin.com/">Nils Guadagnin</a>. Back to the Future!<br />
<img src="http://www.vostok.es/blog/wp-content/uploads/2010/06/hoverboard.jpeg" alt="" title="hoverboard" width="500" height="329" class="aligncenter size-full wp-image-1746" /></p>
<p><object width="500" height="375"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=11968215&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ff9933&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=11968215&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ff9933&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="500" height="375"></embed></object></p>
<p>And if you believe (as I do) that Back to the Future is one true source of innovation and inspiration, check this delightful poster by <a href="http://www.behance.net/JustinVG">Justin van Genderen</a>:</p>
<p><a href="http://www.behance.net/gallery/Cool-Rides/500995"><img src="http://www.vostok.es/blog/wp-content/uploads/2010/06/d748f21f71fb7cc47767d414d2c66f18cbc1acd3.jpeg" alt="" title="d748f21f71fb7cc47767d414d2c66f18cbc1acd3" width="328" height="480" class="aligncenter size-full wp-image-1747" /></a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>An update on movies and design</title>
		<link>http://www.vostok.es/blog/an-update-on-movies-and-design</link>
		<comments>http://www.vostok.es/blog/an-update-on-movies-and-design#comments</comments>
		<pubDate>Wed, 23 Jun 2010 12:20:01 +0000</pubDate>
		<dc:creator>Gabriela</dc:creator>
				<category><![CDATA[]]></category>
		<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1738</guid>
		<description><![CDATA[In the end we came up with a pretty good compilation of design films. Thank you. We&#8217;ll make a selection and post the final movie list soon. Finally, I guess you&#8217;ll all agree with me that Mr. Guersenzvaig deserves that premium account. Congratulations to you, sir! We hope you&#8217;ve all made good use of those Filmin [...]]]></description>
			<content:encoded><![CDATA[<p>In the end we came up with a pretty good <a href="http://www.vostok.es/blog/help-us-create-the-best-design-movie-list-ever">compilation of design films</a>. Thank you. We&#8217;ll make a selection and post the final movie list soon. Finally, I guess you&#8217;ll all agree with me that <a href="http://interacciones.org/">Mr. Guersenzvaig</a> deserves that premium account. Congratulations to you, sir!</p>
<p>We hope you&#8217;ve all made good use of those <a href="http://www.filmin.es">Filmin</a> codes and that you&#8217;ve liked the experience.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Planetaki now in Chinese</title>
		<link>http://www.vostok.es/blog/planetaki-now-in-chinese</link>
		<comments>http://www.vostok.es/blog/planetaki-now-in-chinese#comments</comments>
		<pubDate>Tue, 22 Jun 2010 08:51:23 +0000</pubDate>
		<dc:creator>Gabriela</dc:creator>
				<category><![CDATA[]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Planetaki]]></category>
		<category><![CDATA[our videos]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1718</guid>
		<description><![CDATA[Alicia Chen did the Chinese (Mandarin) translation of Planetaki and now it&#8217;s available for you to use.  You can switch languages from the &#8220;preferences&#8221; link on the top right-hand of your planet. FYI: Planetaki is also available in Spanish, English, French, Italian, Galician and Romanian. Here&#8217;s the announcement in video. Enjoy (especially after 32s). Thank you Alicia :)]]></description>
			<content:encoded><![CDATA[<p><a href="http://twitter.com/IlFangII">Alicia Chen</a> did the Chinese (Mandarin) translation of <a href="http://www.planetaki.com">Planetaki</a> and now it&#8217;s available for you to use.  You can switch languages from the &#8220;preferences&#8221; link on the top right-hand of your planet. FYI: Planetaki is also available in Spanish, English, French, Italian, Galician and Romanian.</p>
<p>Here&#8217;s the announcement in video. Enjoy (especially after 32s).</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="281" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=12732712&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ff9933&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="500" height="281" src="http://vimeo.com/moogaloop.swf?clip_id=12732712&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ff9933&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Thank you Alicia :)</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Translating Planetaki. We need volunteers.</title>
		<link>http://www.vostok.es/blog/translating-planetaki-we-need-volunteers</link>
		<comments>http://www.vostok.es/blog/translating-planetaki-we-need-volunteers#comments</comments>
		<pubDate>Mon, 21 Jun 2010 11:55:13 +0000</pubDate>
		<dc:creator>Gabriela</dc:creator>
				<category><![CDATA[]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1488</guid>
		<description><![CDATA[We&#8217;re looking to translate Planetaki to the following languages: Russian Hindi Dutch Arabic Greek Turkish Korean Polish Slovenian Bulgarian Planetaki&#8217;s a small startup with little funds so we can&#8217;t pay you for your job, but we&#8217;ll give you a cool gift and you&#8217;ll have your name on the credits :) If you&#8217;re interested give us [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;re looking to translate <a href="http://www.planetaki.com">Planetaki</a> to the following languages:</p>
<ul>
<li>Russian</li>
<li>Hindi</li>
<li>Dutch</li>
<li>Arabic</li>
<li>Greek</li>
<li>Turkish</li>
<li>Korean</li>
<li>Polish</li>
<li>Slovenian</li>
<li>Bulgarian</li>
</ul>
<p>Planetaki&#8217;s a small startup with little funds so we can&#8217;t pay you for your job, but we&#8217;ll give you a cool gift and you&#8217;ll have your name on the credits :) If you&#8217;re interested give us a shout <a href="mailto:hello@vostok.es">hello@vostok.es</a></p>
<p>So far, the lanaguages available are:</p>
<ul>
<li>Spanish</li>
<li>English</li>
<li>French</li>
<li>Italian</li>
<li>Galician</li>
<li>Romanian</li>
</ul>
<p>And the ones that are in process, and you&#8217;ll be able to use soon, are:</p>
<ul>
<li>Chinese (Mandarin)</li>
<li>German</li>
<li>Portuguese</li>
<li>Euskera</li>
<li>Catalan</li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://www.vostok.es/blog/translating-planetaki-we-need-volunteers/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Eskup, a missed attempt?</title>
		<link>http://www.vostok.es/blog/eskup</link>
		<comments>http://www.vostok.es/blog/eskup#comments</comments>
		<pubDate>Sun, 20 Jun 2010 11:08:41 +0000</pubDate>
		<dc:creator>Javier</dc:creator>
				<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[New Services]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1708</guid>
		<description><![CDATA[This is the kind of mess you get when you create an account at Eskup and first log in: For those of you who don&#8217;t know, Eskup is a kind of social network, twitter-like, microblogging plattform which merges Elpais.com content with user generated microposts. Kind of like the dull answer to &#8220;how do we, newspaper, [...]]]></description>
			<content:encoded><![CDATA[<p>This is the kind of mess you get when you create an account at <a href="http://www.eskup.com">Eskup</a> and first log in:</p>
<p><a href="http://www.vostok.es/blog/wp-content/uploads/2010/06/eskup.jpg"><img src="http://www.vostok.es/blog/wp-content/uploads/2010/06/eskup1.jpg" alt="" style="border: none;" title="eskup" width="500" height="360" class="aligncenter size-full wp-image-1711" /></a></p>
<p>For those of you who don&#8217;t know, Eskup is a kind of social network, twitter-like, microblogging plattform which merges <a href="http://www.elpais.com">Elpais.com</a> content with user generated microposts. Kind of like the dull answer to &#8220;how do we, newspaper, take advantage of social media?&#8221;</p>
<p>El Pais seems pretty excited about this. Their excitement is directly proportional to my skepticism. They&#8217;ve done a great deal of programming for this and they&#8217;ve taken risks, which is good. But they URGENTLY need to rework the design and functionality so the product is more understandable and easy to use. Otherwise it will be another missed atempt at redefining online journalism in Spain.</p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>From zero to App in three months &#8211; Half time reflection</title>
		<link>http://www.vostok.es/blog/from-zero-to-app-in-three-months-half-time-reflection</link>
		<comments>http://www.vostok.es/blog/from-zero-to-app-in-three-months-half-time-reflection#comments</comments>
		<pubDate>Fri, 18 Jun 2010 09:42:22 +0000</pubDate>
		<dc:creator>doctora</dc:creator>
				<category><![CDATA[]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1666</guid>
		<description><![CDATA[My name is Timo Taglieber, and I&#8217;m developing the Planetaki iPad App for Vostok. I came to Madrid just for this project, and it&#8217;s been great so far. In the following, I&#8217;ll describe some of my experiences here as a developer. Before starting my &#8216;mission&#8217; here at Vostok, I had a bit of experience with [...]]]></description>
			<content:encoded><![CDATA[<p>My name is <a href="http://timotaglieber.de/">Timo Taglieber</a>, and I&#8217;m developing the <a href="http://www.planetaki.com/">Planetaki</a> iPad App for Vostok. I came to Madrid just for this project, and it&#8217;s been great so far. In the following, I&#8217;ll describe some of my experiences here as a developer.</p>
<p>Before starting my &#8216;mission&#8217; here at <a href="http://www.vostok.es">Vostok</a>, I had a bit of experience with the C language, and felt comfortable with Python, Java and PHP. So naturally, it was time for something new. I had no contact whatsoever with Mac development, and took the opportunity to dive into it.</p>
<p>I recently bought an iPod Touch, so that at least the iOS and its user interface wouldn&#8217;t be completely new to me. Now it was time to go behind the scenes of shiny buttons and polished layouts: I started to build the iPad Application for <a href="http://www.planetaki.com">Planetaki.com</a> from scratch. Here are some of the obstacles I encountered.</p>
<h3>Problems and solutions</h3>
<ul>
<li>While the web version of Planetaki is rendered by browsers, we wanted to build a native interface. This means that some things you take for granted when web designing simply don&#8217;t exist on the iPad. Where you just scroll down in your browser window to read the content of your planet, I created a table view with customized cells for each blog post. Since there is no automatic rendering of flowing text (we can&#8217;t know the height of a post beforehand), a few tricks were necessary: The HTML content of a post is injected into a web view, and those objects are capable of <a href="http://stackoverflow.com/questions/745160/how-to-determine-uiwebview-height-based-on-content-within-a-variable-height-uita">determining their height with Javascript</a>. This allows us to dynamically redraw the scrollable list of posts with correct proportions.
</li>
<li>Before testing on the actual device, we weren&#8217;t sure if the planet screen with its many web view objects would render fast enough. Luckily, it did. As soon as the loading of images in posts will be implemented, which is notorious for being slow on the iDevices, we will see how good this solution really is &#8211; Fingers crossed.</li>
<li>Multithreading was another new thing I had to dig into. The user interface can&#8217;t be blocked while new posts are being downloaded, so this needs to happen in the background. After messing with notification sending between threads, and thinking about smart ways to design all that, I read some really good advice: One usually doesn&#8217;t need as much concurrency going on, as one initially thinks.. So avoid the traps of thread programming wherever possible (Thanks, <a href=" http://www.sqlite.org/faq.html#q6">SQLite.org</a>!). Using a NSOperation and keeping it small and simple was the way to go.</li>
<li>Memory management is tricky if you have to do it manually. There&#8217;s no garbage collection with iOS, so the retaining and releasing of your objects has to be balanced. Occasionally, you have to make sure there are no memory leaks in your code, and if otherwise, get rid of them. It can be done and you get used to it, but it certainly adds to the overall complexity.</li>
</ul>
<h3>Resources</h3>
<p>A few words about the resources i&#8217;m using:</p>
<p><a href="http://www.iphonedevfaq.com/index.php?title=Main_Page">The IRC-Channel #iphonedev on freenode.net </a>turned out to be quite helpful. Don&#8217;t be scared by a rude tone and people throwing &#8216;RTFM&#8217; around, there are actually some seasoned developers how can provide new insights and perspectives. Sometimes, just not being alone with a problem is enough drive to keep going and eventually crack it.</p>
<p>Programming books (Objective-C, Cocoa) didn&#8217;t really do it for me. They seem to cling to successive example apps which they develop throughout the chapters, making them more and more complex. What I was really looking for were <strong>minimal examples</strong>, solely focused on one problem at a time with any other clutter removed. It sounds simple, but there are way too few of those around. I&#8217;m the type of learner who seeks those example to compose my own solutions bit by bit, instead of reading up on something for hours first. You might call this the &#8216;Google Generation&#8217;, but this method is quite efficient for technical things.</p>
<h3>What&#8217;s next</h3>
<p>As the project keeps growing, also does the overhead of maintenance and administration (probably true for most complex system). The cogs and screws of the machine need to be readjusted constantly. I&#8217;m happy that at this point the basic infrastructure works, and all basic problems are solved. You can see a schematic overview of the units of Planetaki for iPad below. The light gray boxes are external libraries, and PlanetUpdater is the background process mentioned before.</p>
<p><a href="http://www.vostok.es/blog/wp-content/uploads/2010/06/planetaki-classes-plain.png"><img src="http://www.vostok.es/blog/wp-content/uploads/2010/06/planetaki-classes-plain-small.gif" alt="" title="planetaki-classes-plain-small" width="514" height="354" class="alignnone size-full wp-image-1679" /></a></p>
<p><a href="http://www.vostok.es/blog/wp-content/uploads/2010/06/planetaki-classes.png"><img src="http://www.vostok.es/blog/wp-content/uploads/2010/06/planetaki-classes-small.gif" alt="" title="planetaki-classes-small" width="514" height="354" class="alignnone size-full wp-image-1677" /></a></p>
<p>Now we &#8216;just&#8217; need to do visual fine tuning, complete the communication with the Planetaki API, do some testing, and prepare for submission to the App Store. Stay tuned!</p>
<p>Written by <a href="http://timotaglieber.de/">Timo Taglieber</a></p>
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		<slash:comments>1</slash:comments>
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		<title>Designing Obama arrived</title>
		<link>http://www.vostok.es/blog/designing-obama-arrived</link>
		<comments>http://www.vostok.es/blog/designing-obama-arrived#comments</comments>
		<pubDate>Thu, 17 Jun 2010 21:20:15 +0000</pubDate>
		<dc:creator>Javier</dc:creator>
				<category><![CDATA[Miscelanea]]></category>
		<category><![CDATA[Politics and Society]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Typography]]></category>
		<category><![CDATA[Visual Design]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1643</guid>
		<description><![CDATA[Hooray! We just got our copy of Designing Obama, a project that came out from Kickstarter in which we appear as Silver contributors, and it really is a great book. Here it is]]></description>
			<content:encoded><![CDATA[<p>Hooray! We just got our copy of <a href="http://www.designing-obama.com/products/designing-obama">Designing Obama</a>, a project that came out from <a href="http://www.kickstarter.com">Kickstarter</a> in which we appear as Silver contributors, and it really is a great book. Here it is</p>
<p><img src="http://www.vostok.es/blog/wp-content/uploads/2010/06/designing-obama.jpg" alt="" title="designing-obama" width="500" height="1519" class="aligncenter size-full wp-image-1644" /></p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<title>Contextual alerts at floresfrescas.com</title>
		<link>http://www.vostok.es/blog/contextual-alerts-at-floresfrescas-com</link>
		<comments>http://www.vostok.es/blog/contextual-alerts-at-floresfrescas-com#comments</comments>
		<pubDate>Wed, 16 Jun 2010 10:28:52 +0000</pubDate>
		<dc:creator>Javier</dc:creator>
				<category><![CDATA[]]></category>
		<category><![CDATA[Designed at home]]></category>
		<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[Teaching and learning]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1655</guid>
		<description><![CDATA[We recently noticed that some people miss filling a gift card when sending flowers through floresfrescas.com. We know they miss them because some users later complain about not having that option. This is the solution Mark Mackay came up with: These are some of the principles we&#8217;ve applied here: Place the alert as close as [...]]]></description>
			<content:encoded><![CDATA[<p>We recently noticed that some people miss filling a gift card when sending flowers through <a href="http://www.floresfrescas.com">floresfrescas.com</a>. We know they miss them because some users later complain about not having that option. This is the solution Mark Mackay came up with:</p>
<p><a href="http://www.vostok.es/blog/wp-content/uploads/2010/06/floresfrescas-card.gif"><img src="http://www.vostok.es/blog/wp-content/uploads/2010/06/floresfrescas-card.gif" alt="" title="floresfrescas-card" width="502" height="370" class="aligncenter size-full wp-image-1657" /></a></p>
<p>These are some of the principles we&#8217;ve applied here:</p>
<ul>
<li>Place the alert as close as possible to the spot where the decision has to be made.</li>
<li>Add visual feedback that something important is going on (the message flashes) so it is noticeable.</li>
<li>Change the form (size, color and text) of the confirmation element to make sure the user notices the alert</li>
</ul>
<p>Here&#8217;s the full scene:</p>
<p><object width="500" height="281"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=12610348&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ff9933&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=12610348&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ff9933&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="500" height="281"></embed></object></p>
<p>If we knew that not noticing the cards was too frequent we&#8217;d consider haing another step in the process just for filling the cards. But we are unsure about that and there is no easy way for knowing this (no, usability tests don&#8217;t work for that because users pay extra attention when observed). So instead of redesigning the process making it more effective and painful we went with this &#8220;user interface hack&#8221;. </p>
]]></content:encoded>
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		<slash:comments>5</slash:comments>
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		<title>Help us create the best design movie list ever</title>
		<link>http://www.vostok.es/blog/help-us-create-the-best-design-movie-list-ever</link>
		<comments>http://www.vostok.es/blog/help-us-create-the-best-design-movie-list-ever#comments</comments>
		<pubDate>Tue, 15 Jun 2010 14:48:24 +0000</pubDate>
		<dc:creator>Gabriela</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Information Design]]></category>
		<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Visual Design]]></category>
		<category><![CDATA[our videos]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1629</guid>
		<description><![CDATA[We want to build the best list of design (interaction, information, industrial, product design and architecture) movies and documentaries of all times. Here&#8217;s the deal: write down in the comment section the name of a film or doc that&#8217;s somehow design related and, in return, we&#8217;ll give you a code to watch any movie in Filmin&#8216;s [...]]]></description>
			<content:encoded><![CDATA[<p>We want to build the best list of design (interaction, information, industrial, product design and architecture) movies and documentaries of all times. Here&#8217;s the deal: write down in the comment section the name of a film or doc that&#8217;s somehow design related and, in return, we&#8217;ll give you a code to watch any movie in <a href="www.filmin.es">Filmin</a>&#8216;s (Spain&#8217;s best streaming service for indie film) catalog for free. </p>
<p><img src="http://www.vostok.es/blog/wp-content/uploads/2010/06/posters-designmovies1.jpg" style="border: none;" alt="" title="posters-designmovies" width="500" height="491" class="aligncenter size-full wp-image-1641" /></p>
<p>We also have a promo code for a premium account at <a href="http://www.filmin.com">Filmin</a> (any movie, any time anywhere) which we&#8217;ll give to the person who makes the best list (it&#8217;s ok to repeat some movie suggested by someone else). Easy peasy japanesey. A neat gift for little effort.</p>
<p>These are the movies/docs we have so far:</p>
<blockquote><p><a href="http://www.imdb.com/title/tt0323872/">Kitchen Stories </a>(Bent Hamer, 2003)</p>
<p><a href="http://www.imdb.com/title/tt0041386/">The Fountainhead</a> (King Vidor, 1949)</p>
<p><a href="http://www.imdb.com/title/tt0096316/">Tucker: The Man and his Dream</a> (Francis Ford Coppola, 1988)</p>
<p><a href="http://www.imdb.com/title/tt0847817/">Helvetica </a>(Gary Hustwit, 2007)</p>
<p><a href="http://www.imdb.com/title/tt0078106/">Powers of 10</a> (and other films by Ray y Charles Eames, 1977)</p>
<p>The RTVE series &#8216;<a href="http://www.rtve.es/buscador/GoogleServlet?q=elogio+de+la+luz">Elogio de la luz</a>&#8216;, each episode covering an architect</p>
<p><a href="http://www.imdb.com/title/tt0092637/">The Belly of an Architect </a>(Peter Greenaway, 1987)</p>
<p><a href="http://www.imdb.com/title/tt0446784/">Sketches of Frank Gehry</a> (Sydney Pollack, 2005)</p>
<p><a href="http://www.imdb.com/title/tt0062136/">Play Time</a> (Jacques Tati, 1967)</p></blockquote>
<p>Full disclosure: We&#8217;ve done <a href="http://www.filmin.es">Filmin&#8217;s</a> web redesign and we love it (the service, not the redesign. Well&#8230; both). We&#8217;ll go into details in a future post.</p>
]]></content:encoded>
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		<slash:comments>18</slash:comments>
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		<title>Just friends talking about design while drinking G&amp;T&#8217;s</title>
		<link>http://www.vostok.es/blog/just-friends-talking-about-design-while-drinking-gts</link>
		<comments>http://www.vostok.es/blog/just-friends-talking-about-design-while-drinking-gts#comments</comments>
		<pubDate>Wed, 09 Jun 2010 12:41:03 +0000</pubDate>
		<dc:creator>Gabriela</dc:creator>
				<category><![CDATA[]]></category>
		<category><![CDATA[About us]]></category>
		<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[our videos]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1541</guid>
		<description><![CDATA[It all came to be  with one of those &#8216;on the spur of the moment&#8217; Twitter event kinda things. We ended up hosting a private reunion to talk about interaction design with some of the best senior designers out there and had loads of fun in the process. How cooler can it get? Here&#8217;s video [...]]]></description>
			<content:encoded><![CDATA[<p>It all came to be  with one of those &#8216;on the spur of the moment&#8217; Twitter event kinda things. We ended up hosting a private reunion to talk about interaction design with some of the best senior designers out there and had loads of fun in the process. How cooler can it get?</p>
<p>Here&#8217;s video proof:</p>
<p><object width="500" height="281"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=12411233&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ff9933&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=12411233&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ff9933&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="500" height="281"></embed></object></p>
]]></content:encoded>
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		<slash:comments>7</slash:comments>
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		<title>Vostok&#8217;s iPad wallpaper</title>
		<link>http://www.vostok.es/blog/vostoks-ipad-wallpaper</link>
		<comments>http://www.vostok.es/blog/vostoks-ipad-wallpaper#comments</comments>
		<pubDate>Tue, 08 Jun 2010 12:17:29 +0000</pubDate>
		<dc:creator>Javier</dc:creator>
				<category><![CDATA[About us]]></category>
		<category><![CDATA[At the office]]></category>
		<category><![CDATA[Designed at home]]></category>
		<category><![CDATA[Miscelanea]]></category>
		<category><![CDATA[Visual Design]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1535</guid>
		<description><![CDATA[Today we had some spare time to do an iPad wallpaper feauturing our 3-window rocket. Here&#8217;s how it looks and the original file for you to use it: &#8230; and the file (links to the one you have to use, 1024&#215;1024 px.): Enjoy it.]]></description>
			<content:encoded><![CDATA[<p>Today we had some spare time to do an iPad wallpaper feauturing our 3-window rocket. Here&#8217;s how it looks and the original file for you  to use it:</p>
<p><img src="http://www.vostok.es/blog/wp-content/uploads/2010/06/ipad-wallpaper-vostok.jpg" alt="" title="ipad-wallpaper-vostok" width="500" height="375" class="aligncenter size-full wp-image-1536" /></p>
<p>&#8230; and <a href="http://www.vostok.es/blog/wp-content/uploads/2010/06/vostok-screensaver-ipad.jpg">the file</a> (links to the one you have to use, 1024&#215;1024 px.):</p>
<p><a href="http://www.vostok.es/blog/wp-content/uploads/2010/06/vostok-screensaver-ipad.jpg"><img src="http://www.vostok.es/blog/wp-content/uploads/2010/06/vostok-screensaver-ipad-300x300.jpg" alt="" title="vostok-screensaver-ipad" width="300" height="300" class="aligncenter size-medium wp-image-1537" /></a></p>
<p>Enjoy it.</p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Apple stop spying on us!</title>
		<link>http://www.vostok.es/blog/apple-stop-spying-on-us</link>
		<comments>http://www.vostok.es/blog/apple-stop-spying-on-us#comments</comments>
		<pubDate>Tue, 08 Jun 2010 08:29:57 +0000</pubDate>
		<dc:creator>Gabriela</dc:creator>
				<category><![CDATA[]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1525</guid>
		<description><![CDATA[Fishy&#8230;.fishy&#8230;.Just a few hours after yesterday&#8217;s post on cluttered screens and what a huge fail we think they are, Apple announced their Reader service on Safari 5. Now seriously, the service is neat, elegant and simple. Check it out.]]></description>
			<content:encoded><![CDATA[<p>Fishy&#8230;.fishy&#8230;.Just a few hours after <a href="http://www.vostok.es/blog/in-support-of-a-less-cluttered-screen">yesterday&#8217;s post</a> on cluttered screens and what a huge fail we think they are, Apple announced their <a href="http://www.apple.com/safari/whats-new.html#reader">Reader service</a> on Safari 5. Now seriously, the service is neat, elegant and simple. Check it out.</p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>In support of a less cluttered screen</title>
		<link>http://www.vostok.es/blog/in-support-of-a-less-cluttered-screen</link>
		<comments>http://www.vostok.es/blog/in-support-of-a-less-cluttered-screen#comments</comments>
		<pubDate>Mon, 07 Jun 2010 16:46:46 +0000</pubDate>
		<dc:creator>Gabriela</dc:creator>
				<category><![CDATA[]]></category>
		<category><![CDATA[Information Design]]></category>
		<category><![CDATA[Theory]]></category>
		<category><![CDATA[Typography]]></category>
		<category><![CDATA[Visual Design]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1399</guid>
		<description><![CDATA[These past few days have been rather depressing. We feel this way for two reasons: We live in an online world that needs a plug-in like Readability to make it bearable. A divisive but exciting conversation thread powered by iA Oliver Reichenstein&#8216;s image titled &#8220;3-5 words per line, just to make it look like paper? No [...]]]></description>
			<content:encoded><![CDATA[<p>These past few days have been rather depressing. We feel this way for two reasons:</p>
<ol>
<li>We live in an online world that needs a plug-in like Readability to make it bearable.</li>
<li>A <a href="http://www.flickr.com/photos/formforce/4647760506/">divisive but exciting conversation</a> thread powered by iA <a href="http://twitter.com/ia">Oliver Reichenstein</a>&#8216;s image titled &#8220;3-5 words per line, just to make it look like paper? No NYT, this is NOT how it&#8217;s done&#8221;. Well done!</li>
</ol>
<h3>Readability (the service)</h3>
<p>Readability, which you probably already know, is a free button for your Web browser’s toolbar that eliminates everything from the Web page you’re reading except the text and photos. You can <a href="http://lab.arc90.com/2009/03/02/readability/">get the button</a> at the <a href="http://arc90.com/">arc90</a> website. The idea is great. Nobody has said it better than NYT&#8217;s <a href="http://www.nytimes.com/2009/12/31/technology/personaltech/31pogue.html?_r=2">David Pogue</a>:</p>
<blockquote style="text-align: left;"><p>Readability makes the world online a calmer, cleaner, more beautiful place.</p></blockquote>
<p style="text-align: left;">But shouldn&#8217;t this make us happy? Well, let&#8217;s just say that we couldn&#8217;t agree more with <a href="http://yewknee.tumblr.com/">yewknee</a>&#8216;s view on <a href="http://catbird.tumblr.com/">Ryan Catbird&#8217;s tumblr</a>:</p>
<blockquote style="text-align: left;"><p>Very cool, excellent product, but I can’t help but think of how fucked up it is that this thing even needs to exist. Because here’s a novel idea: Hey Publishers: <strong>How about you just stop putting shit all over every single pixel on the screen</strong><strong>?</strong></p></blockquote>
<p><strong><span style="font-weight: normal;">Read the <a href="http://catbird.tumblr.com/post/466342456/yewknee-readability-installation-video-for">entire comment here</a>.</span></strong></p>
<p style="text-align: left;">Here&#8217;s a peek of how Readability works using an article from the NYT  <a href="http://www.nytimes.com/2010/06/01/arts/dance/01bolshoi.html?hp">Young Americans Embrace Rigors of the Bolshoi</a> (and this newspaper is far from being the most cluttered one out there):</p>
<p style="text-align: left;">Before Readability</p>
<p style="text-align: left;"><img class="alignnone size-full wp-image-1515" style="border: none;" title="Screen shot 2010-06-07 at 6.38.53 PM" src="http://www.vostok.es/blog/wp-content/uploads/2010/06/Screen-shot-2010-06-07-at-6.38.53-PM.png" alt="" width="500" height="348" /></p>
<p style="text-align: left;">After Readability</p>
<p style="text-align: left;"><img class="alignnone size-full wp-image-1516" style="border: none;" title="Screen shot 2010-06-07 at 6.39.20 PM" src="http://www.vostok.es/blog/wp-content/uploads/2010/06/Screen-shot-2010-06-07-at-6.39.20-PM.png" alt="" width="500" height="348" /></p>
<p style="text-align: left;">
<p style="text-align: left;">So what has Readability done?</p>
<ul>
<li>kept the photo that illustrated the article</li>
<li>got rid of all the mess surrounding it</li>
<li>changed column width</li>
<li>increased interspacing</li>
</ul>
<p style="text-align: left;">So simple! And now you can even change your settings so that you can see links as footnotes. Here&#8217;s a demo in video:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="300" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=3445774&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="400" height="300" src="http://vimeo.com/moogaloop.swf?clip_id=3445774&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>All in all the design blogosphere has been kind of hectic recently. Perhaps the iPad has something to do with this. Javier Cañada (<a href="http://twitter.com/javiercanada">@javiercanada</a>) tweeted a few days ago:</p>
<blockquote style="text-align: left;"><p>iPad means extreme segregation between good and bad designers. Those who don&#8217;t embrace true simplicity will fail miserably.</p></blockquote>
</ol>
<h3>A great conversation on information design&#8230;</h3>
<p>&#8230; taking place on the less expected place: flickr. This <a href="http://www.flickr.com/photos/formforce/4647760506/">interesting discussion on information design</a> and presenting online content had input from <a href="http://www.subtraction.com/about/">Khoi Vinh</a>, <a href="http://ignorethecode.net/blog/">Lukas Mathis</a>, <a href="http://www.wired.com/">Wired Magazine</a>, Adobe and <a href="http://www.typography.com/about/index.php">Hoefler+Frere-Jones</a> where the following topics were discussed:</p>
<ul>
<li>legibility Vs. &#8216;a look&#8217;</li>
<li>replicating print</li>
<li>scrolling Vs. screen to screen</li>
<li>eye-scanning</li>
<li>columns</li>
</ul>
<p style="text-align: left;"><a href="http://informationarchitects.jp">iA</a> has a great image in their Wired app article showing <a href="http://informationarchitects.jp/wired-on-ipad-just-like-a-paper-tiger/">what a mess columns can actually be</a> (look at all the zig-zagging going on):</p>
<p style="text-align: left;"><img class="alignnone size-full wp-image-1446" title="Screen shot 2010-06-01 at 11.35.03 AM" src="http://www.vostok.es/blog/wp-content/uploads/2010/06/Screen-shot-2010-06-01-at-11.35.03-AM2.png" alt="" width="500" height="562" /></p>
<p style="text-align: left;">Even though we&#8217;ve grown accustomed to reading this way, it doesn&#8217;t mean it&#8217;s the best way. It&#8217;d be kind of sad to realize that we arrived to the best solution back in the 1600&#8242;s.</p>
<p style="text-align: left;">A few days ago we read this tweet from <a href="http://twitter.com/Gatada/status/15095885438">@Gatada</a> :</p>
<blockquote><p>If you combine Readability with Instapaper you&#8217;re all set; enjoyable reading by your desk and on the move! + Don&#8217;t forget Dropbox for files.</p></blockquote>
<p style="text-align: left;">He&#8217;s right. But we hate to conform.</p>
<p>Here&#8217;s Vostok&#8217;s take on the matter: a list of things that should ALWAYS be taken into account when thinking about online design:</p>
<ul>
<blockquote>
<li>are you mimicking print? why? if nostalgia is the answer: forget it.</li>
<li>are you drawing a clear distinction between ads and content?</li>
<li>are you taking care of line spacing and line length? what works best for what medium?</li>
<li>are you using columns? why? and how?</li>
<li>are you understanding and respecting the medium you are designing for? are you making the most out of its possibilities?</li>
<li>are you trying to fit the same amount of content of a 22-inch broadsheet into a 9-inch iPad screen?</li>
</blockquote>
</ul>
<p>Yeah, these are the ones for us. Are there any others we&#8217;ve missed out?</p>
]]></content:encoded>
			<wfw:commentRss>http://www.vostok.es/blog/in-support-of-a-less-cluttered-screen/feed</wfw:commentRss>
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		<title>Planetaki has been MongoDBased</title>
		<link>http://www.vostok.es/blog/planetaki-has-been-mongodbased</link>
		<comments>http://www.vostok.es/blog/planetaki-has-been-mongodbased#comments</comments>
		<pubDate>Mon, 07 Jun 2010 10:00:53 +0000</pubDate>
		<dc:creator>Javier</dc:creator>
				<category><![CDATA[Designed at home]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[Planetaki]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1470</guid>
		<description><![CDATA[WARNING: Here comes a rather technical post. Stay away if you are here just for the fancy videos and occasional eyecandy&#8230; As part of the rebuilding of Planetaki we&#8217;ve switched from MySQL databases to MongoDB. It is quite a big change and the results are already noticeable. You can feel the wond in your face [...]]]></description>
			<content:encoded><![CDATA[<p>WARNING: Here comes a rather technical post. Stay away if you are here just for the fancy videos and occasional eyecandy&#8230; </p>
<p>As part of the rebuilding of <a href="http://www.planetaki.com">Planetaki</a> we&#8217;ve switched from MySQL databases to <a href="http://www.mongodb.org/">MongoDB</a>. It is quite a big change and the results are already noticeable. You can feel the wond in your face when in front of your planet. It&#8217;s fast, very fast.</p>
<p><img src="http://www.vostok.es/blog/wp-content/uploads/2010/06/planetaki_love_mongo_400.png" alt="" title="planetaki_love_mongo_400" width="450" height="197" class="alignnone size-full wp-image-1477" /></p>
<p>Sam wrote a post about <a href="http://www.samlown.com/en/planetaki_powered_by_mongodb">how it&#8217;s all set up</a>. The techie inside you will enjoy it. Here are a few excerpts:</p>
<blockquote><p>Planetaki caches huge amounts of data from posts all over the internet resulting in very large rows. The result is that the traditional database caching and optimisation techniques just aren’t as effective, and Planetaki was getting progressively slower and harder to manage.</p>
<p>[...]</p>
<p>Planetaki now uses a hybrid solution for storing data. The complex feeds and their entries are stored in MongoDB, and user data is stored in a traditional Postgresql database. This allows us to split the system into two parts, on one side we have the feed “reaping”, and on the other the website which mainly accesses the tables of data.</p></blockquote>
<p>Read the full article: <a href="http://www.samlown.com/en/planetaki_powered_by_mongodb">Planetaki powered by MongoDB</a></p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<title>MisParadas.com wins second prize at the AbreDatos challenge</title>
		<link>http://www.vostok.es/blog/misparadas-com-wins-second-prize-at-the-abredatos-challenge</link>
		<comments>http://www.vostok.es/blog/misparadas-com-wins-second-prize-at-the-abredatos-challenge#comments</comments>
		<pubDate>Fri, 04 Jun 2010 12:51:44 +0000</pubDate>
		<dc:creator>Gabriela</dc:creator>
				<category><![CDATA[]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1453</guid>
		<description><![CDATA[Two days ago the winners of the AbreDatos challenge were announced. We&#8217;re celebrating that MisParadas.com a web app created by our favorite developer, Sam Lown, and Vostok&#8217;s own Mark MacKay, came in second. The team was granted a prize of  2,000 euros. Not bad for a 48-hour hackathon ;)  The winner, Infocarretera.com, an app to keep track [...]]]></description>
			<content:encoded><![CDATA[<p>Two days ago the winners of the <a href="http://www.abredatos.es/">AbreDatos</a> challenge <a href="http://noticias.lainformacion.com/economia-negocios-y-finanzas/software/dos-webs-de-servicios-relacionados-con-el-trafico-ganan-el-desafio-abredatos_RY2J79hQKthDxnyzHzsIh3/">were announced</a>. We&#8217;re celebrating that <a href="http://www.misparadas.com">MisParadas.com</a> a web app created by our favorite developer, Sam Lown, and Vostok&#8217;s own <a href="http://blog.duopixel.com/">Mark MacKay</a>, came in second. The team was granted a prize of  2,000 euros. Not bad for a 48-hour hackathon ;)  The winner, <a href="http://infocarretera.com/">Infocarretera.com</a>, an app to keep track of traffic incidents in the Basque Country, received 3,000 euros. Congratulations to them!</p>
<p><img class="alignnone size-full wp-image-1454" style="border: none;" title="Screen shot 2010-06-04 at 2.08.33 PM" src="http://www.vostok.es/blog/wp-content/uploads/2010/06/Screen-shot-2010-06-04-at-2.08.33-PM.png" alt="" width="500" height="170" /></p>
<p>MisParadas.com tells you, for any given bus stop, at what time the next bus will arrive. It was developed by  <a href="http://samlown.com/">Sam Lown</a>, <a href="http://fernando.blat.es/">Fernando Blat</a>, <a href="http://42linesofcode.com/">Christos Zisopoulos</a>, and <a href="http://blog.duopixel.com/">Mark MacKay</a> for <a href="http://abredatos.es/">AbreDatos</a>.</p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<title>Abredatos 2010: A visual tour</title>
		<link>http://www.vostok.es/blog/abredatos-2010-a-visual-tour</link>
		<comments>http://www.vostok.es/blog/abredatos-2010-a-visual-tour#comments</comments>
		<pubDate>Wed, 02 Jun 2010 00:01:59 +0000</pubDate>
		<dc:creator>Javier</dc:creator>
				<category><![CDATA[Development]]></category>
		<category><![CDATA[Hacking]]></category>
		<category><![CDATA[Politics and Society]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1448</guid>
		<description><![CDATA[A videosummary of all the projects resulted from Desafío Abredatos 2010 (yeah, that 48h hackathon with public data): PS: We have good news on that. Wait until tomorrow, would you?]]></description>
			<content:encoded><![CDATA[<p>A videosummary of all the projects resulted from Desafío Abredatos 2010 (yeah, that 48h hackathon with public data):</p>
<p><object width="500" height="281"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=12192476&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ff9933&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=12192476&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ff9933&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="500" height="281"></embed></object></p>
<p>PS: We have good news on that. Wait until tomorrow, would you?</p>
]]></content:encoded>
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		<title>What did we learn at the iPadMadCamp? Simplicity, simplicity, simplicity.</title>
		<link>http://www.vostok.es/blog/what-did-i-learn-at-the-ipadmadcamp-simplicity-simplicity-simplicity</link>
		<comments>http://www.vostok.es/blog/what-did-i-learn-at-the-ipadmadcamp-simplicity-simplicity-simplicity#comments</comments>
		<pubDate>Mon, 31 May 2010 17:47:53 +0000</pubDate>
		<dc:creator>Gabriela</dc:creator>
				<category><![CDATA[]]></category>
		<category><![CDATA[About us]]></category>
		<category><![CDATA[Teaching and learning]]></category>
		<category><![CDATA[Visual Design]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1403</guid>
		<description><![CDATA[These are @sebadog&#8216;s notes on the presentation Javier and Mark did at the iPadMadCamp last Saturday. We think they&#8217;re great. Especially if you read the tiny letters on the bottom left hand margin  ;) You can see it High-Res here. Thanks for sharing this with us @sebadog. More to come soon&#8230;]]></description>
			<content:encoded><![CDATA[<p>These are <a href="http://twitter.com/sebadog">@sebadog</a>&#8216;s notes on the presentation Javier and Mark did at the <a href="http://ipadmadcamp.jottit.com/">iPadMadCamp</a> last Saturday. We think they&#8217;re great. Especially if you read the tiny letters on the bottom left hand margin  ;) You can see it High-Res <a href="http://www.flickr.com/photos/sebadog/4653473913/sizes/l/">here</a>. Thanks for sharing this with us @sebadog. More to come soon&#8230;</p>
<p><a href="http://www.flickr.com/photos/sebadog/4653473913/sizes/o/"><img src="http://www.vostok.es/blog/wp-content/uploads/2010/05/4653473913_7ac30e3399_o.jpg" alt="" title="4653473913_7ac30e3399_o" width="500" height="2028" class="alignnone size-full wp-image-1421" /></a></p>
]]></content:encoded>
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		<slash:comments>5</slash:comments>
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		<item>
		<title>iPadMadCamp: Javier and Mark talk design.</title>
		<link>http://www.vostok.es/blog/ipadmadcamp-javier-and-mark-talk-design</link>
		<comments>http://www.vostok.es/blog/ipadmadcamp-javier-and-mark-talk-design#comments</comments>
		<pubDate>Fri, 28 May 2010 11:59:17 +0000</pubDate>
		<dc:creator>Gabriela</dc:creator>
				<category><![CDATA[]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1386</guid>
		<description><![CDATA[For those of  you in Madrid: Mark and Javier will be talking a bit about design for iPad at the iPad boot (uhum&#8230;mad) camp this Saturday. We&#8217;re really looking forward to it. It&#8217;ll be fun. We hope to film bits and pieces of the presentation and upload them later in the week in case you [...]]]></description>
			<content:encoded><![CDATA[<p>For those of  you in Madrid: Mark and Javier will be talking a bit about design for iPad at the iPad boot (uhum&#8230;mad) camp this Saturday. We&#8217;re really looking forward to it. It&#8217;ll be fun. We hope to film bits and pieces of the presentation and upload them later in the week in case you can&#8217;t make it. If you can, then we&#8217;ll see you at <a href="http://madrid.the-hub.net/public/index.html">Hub Madrid</a> at 9.30am. Our presentation will be followed by a couple more to do with iPad development. Stick around &#8217;cause later we&#8217;ll be off to lunch.  Oh! and don&#8217;t forget to register <a href="http://ipadmadcamp.jottit.com/">here</a> and to follow the conversation <a href="http://twitter.com/iPadMadCamp">@iPadMadCamp</a>.</p>
<p><img class="alignnone size-full wp-image-1391" style="border: none;" title="Screen shot 2010-05-28 at 1.21.01 PM" src="http://www.vostok.es/blog/wp-content/uploads/2010/05/Screen-shot-2010-05-28-at-1.21.01-PM.png" alt="" width="500" height="400" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Fields marked with asterix</title>
		<link>http://www.vostok.es/blog/fields-marked-with-asterix</link>
		<comments>http://www.vostok.es/blog/fields-marked-with-asterix#comments</comments>
		<pubDate>Thu, 27 May 2010 20:01:50 +0000</pubDate>
		<dc:creator>Javier</dc:creator>
				<category><![CDATA[Humor]]></category>
		<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1383</guid>
		<description><![CDATA[(via Barbarian Blog)]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-full wp-image-1384 aligncenter" title="asterix" src="http://www.vostok.es/blog/wp-content/uploads/2010/05/asterix.jpeg" alt="" width="500" height="462" /></p>
<p>(via <a href="http://www.barbariangroup.com/posts/5443-heyitsnoah_via_catbird?utm_source=feedburner&#038;utm_medium=feed&#038;utm_campaign=Feed:+barbariangroupblog+(The+Barbarian+Blog)">Barbarian Blog</a>)</p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<title>Have newspapers come to terms with the death of print?</title>
		<link>http://www.vostok.es/blog/have-newspapers-come-to-terms-with-the-death-of-print</link>
		<comments>http://www.vostok.es/blog/have-newspapers-come-to-terms-with-the-death-of-print#comments</comments>
		<pubDate>Thu, 27 May 2010 10:08:46 +0000</pubDate>
		<dc:creator>Gabriela</dc:creator>
				<category><![CDATA[]]></category>
		<category><![CDATA[Politics and Society]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1378</guid>
		<description><![CDATA[Via Robert Andrews: The Financial Times is amongst those seriously preparing to switch off printing presses, parent group Pearson’s director of global content standards Madi Solomon told me during a panel at the E-Publishing Innovation Forum in London on Tuesday… Solomon says the FT is committing to “less print” and says the FT sees a [...]]]></description>
			<content:encoded><![CDATA[<p>Via <a href="http://paidcontent.co.uk/article/419-stop-the-presses-sunset-for-print-in-five-years-ft-sees/">Robert Andrews</a>:</p>
<blockquote><p>The Financial Times is amongst those seriously preparing to switch off printing presses, parent group Pearson’s director of global content standards Madi Solomon told me during a panel at the E-Publishing Innovation Forum in London on Tuesday…</p>
<p>Solomon says the FT is committing to “less print” and says the FT sees a five-year trajectory for having exited print in substantial part. “They’re not saying that, by five years, they’ll completely stop it, but they do see that <strong>the sunset is going to be in about five years for them</strong>.”</p></blockquote>
<p>Now, let&#8217;s try not to get all excited.</p>
<p>Until newspapers come up with a simple and efficient design for their websites we&#8217;re far from achieving what the print page did for over 400 years.</p>
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		<slash:comments>0</slash:comments>
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		<title>El País talks about Planetaki</title>
		<link>http://www.vostok.es/blog/el-pais-talks-about-planetaki</link>
		<comments>http://www.vostok.es/blog/el-pais-talks-about-planetaki#comments</comments>
		<pubDate>Thu, 27 May 2010 08:43:04 +0000</pubDate>
		<dc:creator>Gabriela</dc:creator>
				<category><![CDATA[]]></category>
		<category><![CDATA[Planetaki]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1373</guid>
		<description><![CDATA[So yesterday we were googling Planetaki (you know, just for kicks) and were surprised to find out that a couple of months ago one of Spain&#8217;s leading newspapers, El País, did a small article on it. You can read it here.]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1375" style="border: none;" title="screen-shot-2010-05-27-at-102127-am1" src="http://www.vostok.es/blog/wp-content/uploads/2010/05/screen-shot-2010-05-27-at-102127-am1.png" alt="" width="500" height="277" /><br />
So yesterday we were googling <a href="http://www.planetaki.com">Planetaki</a> (you know, just for kicks) and were surprised to find out that a couple of months ago one of Spain&#8217;s leading newspapers, <a href="http://www.elpais.com">El País</a>, did a small article on it. You can read it <a href="http://www.elpais.com/articulo/sociedad/Planetaki/recopila/webs/favoritas/sola/pagina/elpepusoc/20100217elpepusoc_2/Tes">here</a>.</p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<title>8-bit stock exchange</title>
		<link>http://www.vostok.es/blog/8-bit-stock-exchange</link>
		<comments>http://www.vostok.es/blog/8-bit-stock-exchange#comments</comments>
		<pubDate>Wed, 26 May 2010 14:54:04 +0000</pubDate>
		<dc:creator>Javier</dc:creator>
				<category><![CDATA[About us]]></category>
		<category><![CDATA[Designed at home]]></category>
		<category><![CDATA[Information Design]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[our videos]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1370</guid>
		<description><![CDATA[What does Wall Street look like in 8-bits? Our partners and friends at Riot Cinema (they make movies) just did this amazing video for Unience, a social network of investors. We love it not just becuse of the aesthetics but also because the script is so well written it makes you open an account right [...]]]></description>
			<content:encoded><![CDATA[<p>What does Wall Street look like in 8-bits?</p>
<p>Our partners and friends at <a href="http://www.riotcinema.com">Riot Cinema</a> (they make movies) just did this amazing video for <a href="http://www.unience.com">Unience</a>, a social network of investors. We love it not just becuse of the aesthetics but also because the script is so well written it makes you open an account right away:</p>
<p><object width="500" height="281"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=11660911&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ff9933&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=11660911&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ff9933&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="500" height="281"></embed></object></p>
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		</item>
		<item>
		<title>Coming up: a new web version of Planetaki</title>
		<link>http://www.vostok.es/blog/coming-up-a-new-web-version-of-planetaki</link>
		<comments>http://www.vostok.es/blog/coming-up-a-new-web-version-of-planetaki#comments</comments>
		<pubDate>Tue, 25 May 2010 12:18:47 +0000</pubDate>
		<dc:creator>Gabriela</dc:creator>
				<category><![CDATA[]]></category>
		<category><![CDATA[At the office]]></category>
		<category><![CDATA[Planetaki]]></category>
		<category><![CDATA[our videos]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1366</guid>
		<description><![CDATA[Sam Lown has been recently tweaking the web version of Planetaki. He has made some improvements and minor alterations for a new version that&#8217;ll be released this Summer. Watch the video for more info.]]></description>
			<content:encoded><![CDATA[<p><a href="http://samlown.com/">Sam Lown</a> has been recently tweaking the web version of <a href="http://www.planetaki.com">Planetaki</a>. He has made some improvements and minor alterations for a new version that&#8217;ll be released this Summer. Watch the video for more info.<br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="281" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=12015711&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ff9933&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="500" height="281" src="http://vimeo.com/moogaloop.swf?clip_id=12015711&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ff9933&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
]]></content:encoded>
			<wfw:commentRss>http://www.vostok.es/blog/coming-up-a-new-web-version-of-planetaki/feed</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>iPad + Velcro = WIN</title>
		<link>http://www.vostok.es/blog/ipad-velcro-win</link>
		<comments>http://www.vostok.es/blog/ipad-velcro-win#comments</comments>
		<pubDate>Sat, 22 May 2010 17:19:24 +0000</pubDate>
		<dc:creator>Javier</dc:creator>
				<category><![CDATA[Hacking]]></category>
		<category><![CDATA[Humor]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1364</guid>
		<description><![CDATA[iPad + Velcro from Jesse Rosten on Vimeo.]]></description>
			<content:encoded><![CDATA[<p><object width="500" height="281"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=11886557&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=ff9933&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=11886557&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=ff9933&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="500" height="281"></embed></object>
<p><a href="http://vimeo.com/11886557">iPad + Velcro</a> from <a href="http://vimeo.com/user478713">Jesse Rosten</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.vostok.es/blog/ipad-velcro-win/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Eyetracking may doom your research</title>
		<link>http://www.vostok.es/blog/eyetracking-may-doom-your-research</link>
		<comments>http://www.vostok.es/blog/eyetracking-may-doom-your-research#comments</comments>
		<pubDate>Wed, 19 May 2010 10:52:03 +0000</pubDate>
		<dc:creator>Javier</dc:creator>
				<category><![CDATA[Information Design]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[Visual Design]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1354</guid>
		<description><![CDATA[Here is a great presentation by Harry Brignull about Eyetracking and why it is the perfect tool for misinterpretation. Check it out, seriously: How much harm has eyetracking done to online newspaper design&#8230;]]></description>
			<content:encoded><![CDATA[<p>Here is a great <a href="http://www.90percentofeverything.com/2010/05/13/what-you-need-to-know-about-eye-tracking-new/">presentation by Harry Brignull</a> about Eyetracking and why it is the perfect tool for misinterpretation. Check it out, seriously:</p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="id" value="__sse4085832" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=uxlx-eyetracking-presentation-hb-9-100513110626-phpapp02&amp;stripped_title=what-you-need-to-know-about-eye-tracking-new-uxlx-version" /><embed id="__sse4085832" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=uxlx-eyetracking-presentation-hb-9-100513110626-phpapp02&amp;stripped_title=what-you-need-to-know-about-eye-tracking-new-uxlx-version" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>How much harm has eyetracking done to online newspaper design&#8230;</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
	</channel>
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