Floresfrescas.com confirmation email

written by Javier on 24/02/2010

This is the email you get from Floresfrescas.com when you purchase flowers:

We are kinda proud of how it is designed. Its main goal is to minimize uncertainty. Some of its virtues:

  • It tells (and shows) right away what did you buy and when it will be delivered.
  • Direct invoice download.
  • A visual reminder that your flowers will arrive closed and will blossom after.
  • Info on what to do if you want to change anything (links, email adresses and even a phone number).
  • Minimal visual identity elements from Floresfrescas.com, just so you can identify the email quickly and without reading anything.
  • Print-friendly layout.
  • It can be read with images disabled (for those malware-aware).

    Confirmation emails are a very important part of a purchase process and sometimes are ignored by interaction designers. Do you have any good examples of this? How would you improve the Floresfrescas one?

There are 7 comments to this article:

  1. 24/02/2010» The Cosmonauts: Floresfrescas.com confirmation email Logicola says:

    [...] via The Cosmonauts: Floresfrescas.com confirmation email. [...]

  2. 24/02/2010nacho says:

    como sugerencia, yo diría que donde pone “la flor llegará cerradas” pusierais la imagen de la flor que he comprado. Siguiendo el ejemplo, he comprado azucenas que son blancas y abajo me sale una imgen de unas flores rojas mucho más grandes que el artículo que he comprado. Me despista, en mi caso, creo que hay un error y que me van a llegar otras flores de las que he pedido.

    Además, tenéis fotos de todas y supongo que la mayoría de gente compra un solo tipo de flor.

    también se podría optar por “ilustrizar” el blossomiento.

  3. 24/02/2010Julio Loayza says:

    You’re very right. Confirmation emails design is widely ignored.

    I don’t order flowers, so I don’t know what are the specific needs that a user could have after a purchase. But at first sight I think your design solves every doubt I can imagine right now. It looks really really nice. A great example of how every confirmation email should look like. Thanks for the inspiration.

  4. 24/02/2010Aitor García says:

    You’re totally right Javier.

    We’re really interested in these small pieces of the web services that are often despised as second class interactions or “not relevant” steps because as you have said email communication holds more importance than it might seem at first.

    We’ve a signup/account confirmation email in http://www.stagehq.com that I think is clear, proactive and information-wise:

    http://img.skitch.com/20100224-b27hf6q7kfw2p4fpmhs4pp3jjw.png

    But we know the email received by our customers in the booking process needs work and polishment, and we keep working constantly to improve it.

  5. 24/02/2010Javier Cañada says:

    Nacho, you are right. There is a lack of correspondence between the flower the client purchases and the picture illustrating the blossoming. Truth is we don’t have pictures of all the flowers without blossoming so I guess a generic illustration would be better.

    Aitor, thanks for showing too. I like your email, it looks very professional, although you put personal info inside a box that looks a bit promotional (graphically). I usually tend to separate data and information from promotion differenciating both graphically and with location.

  6. 15/03/2010nacho says:

    Hola de nuevo,
    Yo creo que si que teneis mas fotos, porque en la web antigua cuando hacias un pedido aparecia una imágen con las flores abiertas y cerradas. Entiendo que seria mas complicado de programar, pero como decia antes, asi despista mucho.

  7. 15/03/2010Javier Cañada says:

    No de todas, pero algo quizás podamos hacer. Gracias, Nacho.

Write your comment: