Naoto Fukusawa: let the product speak for itself

written by Mark on 3/04/2009

Naoto Fukusawa (ex-head of IDEO Japan, and designer of Muji’s iconic wall mounted cd player) designed this beautiful concept packaging for an exhibition at the Nippon Design Museum in Tokyo.

Worth of notice: the discrete dirt splotches in the banana themed package give it a much more natural look.

Real world production constraints would make it pretty much impossible to mass-produce these items. But it is great example of putting the brand in the background, and let the essence of the product speak for itself.

There are 4 comments to this article:

  1. 4/04/2009Carlos says:

    Some time ago I read a short piece about the virtues of the orange skin as a packaging. No human-made packaging has achieved fruits’ qualities of content protection, product description and biodegradability. I guess that, eventually, each company will create their own genetically adapted fruits and they will make a brand out of this.

  2. 7/04/2009Marc says:

    Carlos, I believe you’re talking about Bruno Munari’s short essay about the orange. I read it in his “Design as art” book, but I believe is available as a stand alone small book.
    Great reading BTW.

  3. 7/04/2009Marc says:

    Just found it, “Good design”: http://www.lastgasp.com/d/30342/

  4. 11/05/2009Miri says:

    Pretty cool:)

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